La Rosée
For this Canadian launch, bicom did the following actions: National Media Relations: Ongoing press relations strategy across Canada to maximize brand awareness from the very start of the market entry. Exclusive and Intimate Launch Events: Organization of two intimate dinners (15 guests per city) in Toronto and Montreal. Attendance of Coline Bertrand, co-founder of the […]
Hettas
For this mandate, bicom put together the following actions: Deployed two strategic media pitches and secured inclusion in bicom’s newsletters to maximize reach. Generated 163M impressions in just three months, driving strong brand awareness. Achieved coverage in all top-tier Canadian media outlets, including La Presse, Postmedia, Toronto Star, Montecristo, Mitsou Magazine, 7 Jours & Hello […]
Emily’s Pillow
In the span of 4 months, bicom put together the following actions: Executed strategic media relations across national, and regional outlets. Deployed 3 strategic media pitches and secured inclusion in bicom’s newsletters to maximize reach. Generated 65.7M impressions in just 4 months, driving strong brand awareness. Achieved coverage in top-tier Canadian media outlets, including La […]
March Break at Complexe Desjardins
bicom’s campaign included an influencer marketing campaign involving two paid partnerships on Instagram with two micro-influencers, as well as organic press relations with Quebec lifestyle media. bicom undertook the following actions: Media relations: Writing customized media approaches to secure coverage in Quebec lifestyle media, Coordination of media requests (visuals, etc.). Influencer marketing: Development of influencer […]
Poutine Week
bicom developed a three-step press relations strategy: Pre-Poutine Week: personalized media approaches to key journalists to get the word out about Poutine Week before February 1. During Poutine Week: approaches to radio station researchers to coordinate poutine deliveries for hosts. Post-Poutine Week: personalized media approaches to share winners’ lists with journalists.
Lise Watier Foundation
bicom did the following actions: Pre- and post-event press releases invite journalists to events personalized follow-up to secure media coverage media request management welcome media to coordinate media requests and manage interviews highlight the stories of three women who graduated from the program ongoing search for visibility opportunities.
Lancôme
bicom worked closely with Lancôme to map out strategic partnerships with key opinion leaders across Canada to help form a loyal group of ambassadors known as the Lancôme Squad, in parallel of multiple organic and ongoing activations. To further support the brand and keep Lancôme top of mind, bicom rebuilt and strengthened relationships with beauty […]
Dans La Rue
To achieve this campaign, bicom developed a public relations campaign surrounding the Open House organized by the nonprofit. This was an opportunity to position the organization in the Quebec media and tell the stories of atypical lives.
Fever – Harry Potter
Co-produced by Warner Bros. and Fever, “Harry Potter: A Yule Ball Celebration” is an immersive show that transports Potterheads to Hogwarts during the Yule Ball, a celebration seen in Harry Potter and the Goblet of Fire. The bicom strategy involved coordinating media and influencer relations campaigns to generate excitement for the events and invite guests […]
BeaverTails
bicom’s role was to raise awareness of the new Beaver Minis products in its Ontario and Quebec branches through press relations and influencer marketing. As part of this mandate, bicom undertook the following actions: Creation of a list of influencers for PR mailings, personalized approaches to influencers for gifting Drafting of personalized media approaches to […]
