Media Relations
Marketing and Communications: Reuniting to Supercharge Strategic Creativity!
In a context where AI is gaining momentum, this article explores why human creativity remains essential in marketing and communication. By proposing three concrete approaches (involving communication from the strategic phase onwards, defining shared objectives, and promoting continuous co-creation), it demonstrates how reconciling marketing and communication can increase strategic creativity tenfold. At bicom, this integrated approach is presented as an indispensable lever for more relevant, bolder campaigns that are truly aligned with brand needs.
Why Earned Media Still Beats Paid Hype — And Always Will!
Discover why organic media always outperforms the noise of paid campaigns. Through concrete examples, bicom demonstrates how the credibility, consistency, and reach of media relations generate lasting results for brands, far beyond mere fleeting visibility.
Why One-Size-Fits-All approach doesn’t work in Canadian PR
In the ever-evolving landscape of Canadian communications, nuance matters more than ever. At bicom, we believe that to speak to Canadians effectively, you need more than just a national lens, you need a cultural compass.
Back to work essentials by bicom
The bicom’s team is going back to work! Whether it’s in the office or at school, no matter the age or the place, we have selected the best products to drop in your bag for September. Get ready to be the most stylish person in the open space or the school hallways, with the below recommendations.
SkinCeuticals – C E Ferulic 20th Anniversary
The pre-event activations included an official and custom invitation sent by mail as well as a complimentary SkinCeuticals facial appointment at Dermapure for each guest where they left with a personalized skincare routine. For this mandate, bicom did the following actions: Coordinated facial appointments for each guest prior to the event and sending of a […]
RW&CO. – Creators & Co. campaign
For this mandate, bicom did the following actions: Media relations: Media relations strategy across Canada to maximize campaign awareness. Exclusive and intimate launch event: Supported event coordination and RSVP management for the campaign launch event at Menu Extra. Creative mailer: Mailer coordination featuring fashion and lifestyle content creators along with key journalists in Canada.
La Maison Générale
Originating from Saint-Malo, France, La Maison Générale has proudly opened its Canadian flagship right in the heart of Montreal. Representing timeless elegance and exceptional French craftsmanship, La Maison Générale is a go-to destination for enthusiasts of the art of living. The boutique remains a family affair, led by cousins Dominique Tosiani and Gwenaëlle Thibaut. For […]
Trending in 2025: Guava Girls Summer
Get ready because pink and, green will take your closet, skincare, and even haircare by storm. Here comes the guava girls summer!
Why start your career in a PR and communications agency?
Four reasons why starting out at an agency can be the perfect way to kick off your journey in the PR industry
