Withenshaw par Anne-Marie
As part of this mandate, bicom undertook the following actions: Creation of a list of influencers for PR mailings personalized approaches to influencers for gifting drafting of personalized media approaches to secure coverage in Quebec lifestyle and foodie media drafting and distribution of a press release to the media gifting to radio hosts.
SkinCeuticals – HydraCorrect
Through a dedicated presentation, bicom demonstrated the scientific benefits while highlighting the new beauty trend for skincare (less is more). With this timely and trendy approach, bicom gave a new dimension to the complete range of serums for the media. To engage and activate influencers to share the science behind SkinCeuticals with their community, bicom […]
Sézane
bicom took the following actions: position the brand and its story in the marketplace (first time speaking) increase brand awareness by optimizing placements and interview requests educate the brand on Canadian and Quebec best practices and market specificities support Sézane in the organization and execution of its Toronto and Montreal Maisons Sézane, each of which […]
Café William
These announcements included the transport of coffee by cargo sailboat from Colombia, the announcement of investments by Fondaction and Fonds de solidarité FTQ and the official inauguration of the energy-efficient plant equipped with the world’s first industrial electric roaster. Media relations Writing and distribution of press releases linked to company news to secure media coverage, […]
PR Industry Trends in 2024
7 communications and industry trends on our radar lately.
Is PR still a thing today?
In today’s fast-paced digital world, the role of PR has evolved significantly. As we look into the future, understanding the evolution of PR becomes crucial.
The Walt Disney Studios Canada
In addition to achieving optimal coverage and exposure, bicom was also responsible for customizing written, promotional and digital communications for The Walt Disney Studios Canada and its entities (including Marvel, Stars, National Geographic, FX, Lucasfilm, 21st Century Fox, Searchlight) to resonate with Quebec audiences. Media Relations As part of this mandate, bicom distributed promotional communications […]
Logient
Founded in Montreal in 2000, Logient is the only company in the Montreal market that offers under the same roof such a diversified service offer in terms of business software, a development, integration, consulting and management offer that is adapts to the needs of each client, whatever they may be. In 2021, a new CEO […]
Fever – Bridgerton Experience
bicom’s strategy was to coordinate media and influencer relations campaigns to generate enthusiasm for the events. It included writing and distributing a press release and personalized follow-ups, inviting a curated list of journalists, public figures and influencers to be present at the event, and personalized follow-ups following the evening to secure media and social platforms […]
Summer Skincare 101
Now that we’ve shaken off the chilly winter months, it’s time to embrace the summer sun. With health and wellness taking center stage during the pandemic, we’re witnessing the rise of skinification in the beauty industry. While we’re perpetually chasing that healthy glow, we’re relying less on primers and highlighters and focusing more on natural […]
