Strøm Nordic Spa – BORÉAL
During the event, guests participated in a skincare workshop and a guided meditation. They were also invited to enjoy the spa facilities at the end of the event. For this mandate, bicom did the following actions: Strategic advice during event planning to ensure smooth operations and guest satisfaction, as well as coordinating creative mailers. Creation […]
SkinCeuticals – C E Ferulic 20th Anniversary
The pre-event activations included an official and custom invitation sent by mail as well as a complimentary SkinCeuticals facial appointment at Dermapure for each guest where they left with a personalized skincare routine. For this mandate, bicom did the following actions: Coordinated facial appointments for each guest prior to the event and sending of a […]
RW&CO. – Creators & Co. campaign
For this mandate, bicom did the following actions: Media relations: Media relations strategy across Canada to maximize campaign awareness. Exclusive and intimate launch event: Supported event coordination and RSVP management for the campaign launch event at Menu Extra. Creative mailer: Mailer coordination featuring fashion and lifestyle content creators along with key journalists in Canada.
CeraVe – Hair Care Launch
For this mandate, bicom did the following actions: Curated a list of Toronto-based influencers for the event and VIP mailer Secured media coverage, attendance and promotion of the popup and new launch Created an Eventbrite link for the consumer-facing portion Managed post-event thank-yous and photo distribution
Lancôme
bicom worked closely with Lancôme to map out strategic partnerships with key opinion leaders across Canada to help form a loyal group of ambassadors known as the Lancôme Squad, in parallel of multiple organic and ongoing activations. To further support the brand and keep Lancôme top of mind, bicom rebuilt and strengthened relationships with beauty […]
Hilo by Hydro-Quebec
As part of this mandate, bicom took charge of influencer research for content creation, approaching and negotiating contracts, and content briefing and review (concepts, images, videos). bicom secured 30 paid partnerships with content creators during the mandate.
BeaverTails
bicom’s role was to raise awareness of the new Beaver Minis products in its Ontario and Quebec branches through press relations and influencer marketing. As part of this mandate, bicom undertook the following actions: Creation of a list of influencers for PR mailings, personalized approaches to influencers for gifting Drafting of personalized media approaches to […]
MissMosa
bicom was mandated to invite relevant influencers and media to attend the picnic launch of the brand. The event included a picnic set up by PKNIK, lunch boxes by A la Table by Hannah, and a flower bouquet activity. MissMosa was offered throughout the entire launch, as well as lime and orange water.
RW&CO. – Fall Unscripted
bicom did the following actions: Managing in-store appointments allowing attendees to select their outfits for the event managing the press trip for media coming from Quebec and British Columbia facilitating interviews between the media and designers backstage greetings of media and influencers upon their arrival at the event.
L’Oréal Canada 65th anniversary
bicom did the following actions: invitation of Quebec influencers to the event coordination of the press trips and for paid influencers coming from Toronto, Ottawa and Vancouver.
