5 golden rules for a successful corporate media relations campaign
When a company executes a media relations campaign targeting business and corporate media, the goal is often the same: grow brand visibility. However, while the general goal can be the same, specific goals emerge by defining an energy moment – whether you’re introducing a rebrand to your existing customer base or sharing exciting corporate news. […]
How to build an effective media relations plan in 10 steps?
When it comes to communicating with consumers, knowing your media audience is key. Media are the gatekeepers to consumers and it’s important to know that the information they receive is viewed through a lens of skepticism. Sugar coating won’t work, so transparency is everything. Let’s say you’re ready to launch your first-to-market product. Or maybe […]
