Media relations, influencer marketing and experiential campaigns for brands that want national reach from a Toronto base.
20 yearsFounded in Montréal in 2006
4 officesToronto, Montréal, Paris, New York
One brief. Two markets. Nationwide impact.Connecting with English- and French-language media across Canada.
bicom is an integrated communications agency with offices in Toronto and Montréal, specializing in public relations, influencer marketing, social media and brand experiences. Through insight-driven campaigns, bicom brings together earned media, meaningful creator partnerships, engaging content and experiential activations to amplify brands across Canada.
The agency partners with leading beauty, fashion, food, lifestyle and retail brands, including CeraVe, Sézane, Natrel, The North Face and Smartwool, driving impact and awareness while, most importantly, building lasting brand relevance.
bicom brings strategy, public relations, influencer marketing, experiential and digital amplification together through one integrated team. Every discipline is connected by a shared strategy, ensuring a consistent story and stronger impact across all channels.
We develop compelling narratives that earn attention and strengthen brand credibility. Our services include communications strategy, media positioning, storytelling, press materials, targeted pitching, interview coordination, media monitoring and performance reporting.
We create strategic creator programs that build trust, relevance and engagement. From talent identification and negotiations to contracting, briefing, content approvals, paid amplification and reporting, we manage every stage of the campaign.
We design brand experiences that create meaningful connections and generate conversation. Our team manages creative concepts, production, programming, guest strategy, media and creator relations, on-site execution and post-event amplification.
We develop content and amplification strategies that extend the reach and lifespan of every campaign. By connecting organic social, creator content, earned media and paid distribution, we transform individual initiatives into sustained visibility and measurable engagement.
One strategy. One team. One cohesive brand story,activated across earned, shared, owned, paid and experiential channels.
Earned
Shared
Owned
Paid
Experiential
Why brands choose an integrated, pan-Canadian agency
TorontoEnglish-language media across Canada
MontréalFrench-language media in Québec
01
One agency. One national strategy.
Our Toronto and Montréal teams work from a single brief to deliver one cohesive campaign across English and French Canada, adapted to the realities of each market.
02
Rooted in communities, with teams on the ground
Our people live and work in the markets they serve. This proximity gives us a deeper understanding of local culture, media and consumer behaviour, bringing regional relevance to every national campaign.
03
Every discipline working together
Public relations, influencer marketing, experiential, social media and digital amplification operate as one connected team, creating stronger stories, broader reach and greater impact across every touchpoint.
Case study · Stackt Market, Toronto
CeraVe House. Toronto was the test market.
A five-day pop-up that became a global case study for the brand.
117media and creator guests, 16M+ combined audience
19M+social impressions from 495 pieces of content
581Korganic video views
2,500+consumers over five days
Toronto PR and influencer campaigns
A product launch, a national press campaign and a retail opening. Three Toronto mandates, three disciplines, each with a number the client could take to the board.
Experiential · Influencer marketing
CeraVe House
CeraVe Canada's first pop-up in the country ran March 1 to 5, 2023, in downtown Toronto. bicom produced the media and creator days and the consumer event. Toronto was the test market for the brand's Canadian PR strategy.
Two targeted media pitches and a founder interview program. In three months the brand earned coverage in the Toronto Star, Postmedia, La Presse, Montecristo and Hello Canada.
The Paris brand opened its Maisons in Toronto and Montréal. bicom briefed the team on Canadian and Québec media, handled interview requests and filled each opening with media, KOLs and creators.
Ongoing media and influencer work runs on a monthly retainer. Launches and events are quoted as projects. A first call is enough to scope the work and send a quote.
What does an influencer marketing agency in Toronto do?
It builds and runs creator programs for a brand. bicom handles talent identification, negotiations, contracts, briefs, content approvals, paid amplification and reporting. In Toronto, the team brought 18 local creators to Avène's Mother's Day brunch and selected the Toronto creators for the CeraVe Hair Care launch.
How long before we see media coverage?
It depends on the news value and the outlet. Online and social coverage can land within days of a launch. Print and broadcast features need longer lead times.
Do you handle both English and French media?
Yes. The Toronto team covers English-language media across Canada and the Montréal team covers French-language media in Québec. A national campaign runs from one brief and one report.
Which industries does bicom work with in Toronto?
Mostly consumer brands: beauty and skincare, fashion, food and beverage, home, retail and entertainment. Recent Toronto work includes CeraVe, Sézane, Garnier and Bouclair.
How do you measure PR results?
Every mandate reports placements, reach, impressions and engagement, with a link to each piece. Events add attendance and the content produced. Hettas reached 163M impressions in three months.
Tell us what you're launching in Toronto.
Thirty minutes with the Toronto team is enough to scope it.
