In April 2025, La Maison Générale made its transatlantic debut with this new Montreal location. To support the launch, bicom crafted a strategic plan to elevate the brand’s presence among Quebec’s media and content creators, aiming to boost visibility, foster engagement, and build lasting connections.

La Rosée, a French dermo-cosmetic brand founded by two passionate pharmacists, Coline Bertrand and Mahault de Guibert, embodies a new vision of beauty: sensory, effective, and eco-conscious. Formulated with rigor and transparency, La Rosée’s products respect both the skin and the planet.

In April 2025, the brand made its debut on the Canadian market, exclusively at Pharmaprix. To support this strategic launch, bicom was entrusted with positioning La Rosée among Canadian media, content creators, and key opinion leaders (KOLs), thereby generating strong visibility, engagement, and desirability.

Emily’s Pillow is a French brand that offers a range of products made from 100% natural pure silk, crafted with exceptional quality such as pillowcases, sleeping masks. The brand has collaborated with bicom to lead a media relations campaign aimed at raising brand awareness and securing maximum exposure across English and French Canada, as well as managing organic influencer relations in the U.S. and English Canada.