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Portfolio

EgR – Insurance Strategists

In order to develop communications on the company’s LinkedIn page and increase its visibility on the platform among target audiences, bicom was mandated by EgR to create editorial content calendars for LinkedIn.

Fever – Harry Potter

bicom was mandated with promoting the “Harry Potter: A Yule Ball Celebration” experience to the media in the Quebec market and encouraging locals to participate and share content on social media. The strategy included coordinating media and influencer campaigns to generate excitement for the upcoming activations.

Diptyque

While positioning the French brand through specific and continuous activations with media and influencers, bicom handled the celebration of the Toronto store opening, from conceptualization to execution.

Hilo by Hydro-Quebec

During the period covering June 2023 to January 2025, bicom was mandated by Hilo, Hydro-Québec’s subsidiary, to carry out public relations campaigns through influencer marketing, with the aim of promoting its smart home services while increasing the brand’s visibility on social media.

BeaverTails

As part of the new Beaver Minis launch, iconic Canadian bakery, BeaverTails, wanted to highlight the new offering and brand, reach new audiences and increase visibility in Canadian media and social media.

MissMosa

To celebrate the launch of the first ready-to-drink mimosa in Quebec, MissMosa mandated bicom to invite media, and influencers to their picnic launch in Parc Angrignon.