32
Mentions on social media
797K+
Potential social media impressions
2.5M+
Potential traditional media impressions
bicom’s role was to raise awareness of the new Beaver Minis products in its Ontario and Quebec branches through press relations and influencer marketing. As part of this mandate, bicom undertook the following actions:
- Creation of a list of influencers for PR mailings, personalized approaches to influencers for gifting
- Drafting of personalized media approaches to secure coverage in Quebec and Canadian lifestyle media
- Drafting and distribution of a press release to the media
- Partnership with 5 English-speaking Canadian influencers and coordinated in-branch travel and content approval
Results
32 social media mentions
2.5M potential traditional media impressions
797k potential social media impressions
