Strategic Consulting
Marketing and Communications: Reuniting to Supercharge Strategic Creativity!
In a context where AI is gaining momentum, this article explores why human creativity remains essential in marketing and communication. By proposing three concrete approaches (involving communication from the strategic phase onwards, defining shared objectives, and promoting continuous co-creation), it demonstrates how reconciling marketing and communication can increase strategic creativity tenfold. At bicom, this integrated approach is presented as an indispensable lever for more relevant, bolder campaigns that are truly aligned with brand needs.
Optimizing your communication strategy: The audit
Is your website less appealing than your competitors’? Do you need assistance communicating effectively with your stakeholders? Is your last public relations campaign yet to meet its objectives? It may be time to consider having a communication audit. An audit is a process of analysis, comparison, and recommendations that can help your company identify loopholes […]
