RW&CO. – Fall Unscripted
bicom did the following actions: Managing in-store appointments allowing attendees to select their outfits for the event managing the press trip for media coming from Quebec and British Columbia facilitating interviews between the media and designers backstage greetings of media and influencers upon their arrival at the event.
L’Oréal Canada 65th anniversary
bicom did the following actions: invitation of Quebec influencers to the event coordination of the press trips and for paid influencers coming from Toronto, Ottawa and Vancouver.
What Does the Future Hold for Content Creators?
What Happens When Influencers Take Centre Stage and What Does This Mean for Brands?
Influencer Marketing – 5 Steps to Choosing the Right Collaborators for your Campaign
If you’re a business owner with a presence on social media, you may have already been interested in jumping on the influencer marketing bandwagon. The growing number of users and influencers on platforms can be overwhelming, so how do you choose the right people to work with?
Everything There Is to Know about Korean Skincare
The Korean trend has spread across social networks, prompting the question: how could I have missed it? Don’t worry, we’re taking you on board to reveal all about the new Korean Skincare trend.
CeraVe House
CeraVe’s popularity sky-rocketed during the COVID-19 pandemic, but the context made it difficult to foster human connection with brand fans. For 2023, the brand wanted to satisfy consumers’ cravings for connection and create an experience that was interactive, immersive, and informative. From March 1-5, 2023, CeraVe Canada hosted a 5-day pop-up, “CeraVe House”, in downtown […]
Decoding Gen Z: Unraveling Core Values in the Age of Social Media
In a landscape flooded with mass-produced content and ever-changing current of thought, the younger generation’s core values are ever-evolving. It is crucial to recognize that consuming, creating and reacting to content shapes public opinion. As you navigate online rants and commentary, try to consider the underlying ethical questions. Social conversations, after all, play a pivotal role in shaping our future.
Volkswagen Taos & Tiguan
The campaign was executed across Canada (ON, QC, BC and AB) to promote the new models and showcase each of the cars specific demographic, messaging and product features. In order to showcase the features and benefits of the Taos and Tiguan, bicom developed an influencer campaign that would work with brand- and model-aligned paid partners […]
‘SKIN CYCLING’, the buzzy TikTok trend that’s taking the skincare world by storm!
The essentials by bicom Unless you live under a rock (or a gua sha or a roller-jade!), it’s impossible for any self-respecting skincare addict to miss THE skincare trend that’s creating the biggest buzz on social platforms, led by TikTok! Popularized by American dermatologist Whitney Bowe, this new evening routine promises a radiant complexion and refined skin […]
Is influencer marketing over?
At this point, almost everyone knows about influencer marketing – from your mom to your youngest siblings. Most people in 2022 have seen or been influenced by the phenomenon, either via TikTok videos, reposts on Facebook or Youtube videos. As professionals in the industry, the question we get the most often is : what’s next […]
