Bouclair – New store opening
For this mandate, bicom took the following actions: Organization of a media and influencer event in Toronto during the first week of November to support the launch of the new holiday collection, Inviting media and influencers to the event, management of RSVPs, Follow-up on production of event elements (catering, decor, ambiance, etc.) Distribution of newsletter […]
Diptyque
As part of this project, bicom sent a formal, handwritten invitation with a Parisian-inspired design, including all event details, a watercolor painting of the store, and a key serving as a “pass” and a token for upcoming gifts. bicom handled the conceptualization and execution of the event, creating a luxurious, Parisian-inspired experience, with the brand’s […]
Avène – Science Fair
bicom put into place the following actions: Conceptualization, coordination, and execution of the #AveneScienceFair in Toronto, Montreal, and Vancouver; and set up engaging and educational stations for each launch, enabling content creators and cosmeticians to explore the formulations and benefits of each product.
Biolage – ColorLast
Guests enjoyed a painting activity, photo ops, and a live harpist. The event highlighted the Color Last range and emphasized the brand’s wellness values. bicom put into place the following actions: Collaborated with Biolage influencer brand partners to incorporate their ideas into the event while following Biolage’s mandate Created an elevated garden party atmosphere with […]
Vichy Laboratoires – Hormonall
These events served as a launchpad for the platform while fostering meaningful conversations around hormones and overall well-being. Targeting influencers at various life stages—from puberty to menopause—each guest was invited to bring a friend or family member to share the experience. The event featured a brand presentation introducing the Hormonall platform, followed by group discussions […]
