Content trends: short videos, authenticity and storytelling
Whether you’re in the Public Relations industry or a content creator, it’s beneficial to stay constantly tapped in and keep your eyes peeled for trends. Next time you’re doom scrolling through your feed, keep an eye out for these content trends.
Four O’Clock
For this mandate, bicom did the following actions during a 10 months period: Creation of monthly content calendars for Facebook and Instagram Production of photo and video content for social media Development of Meta ad campaigns focused on awareness and traffic Weekly post boosts aimed at driving engagement Daily community management
The Rise of Live Content
Social media’s original promise to help people connect with their circle online, eliminating problems caused by distance and jetlag, has evolved in unexpected and complex ways. From anxiety-inducing comparisons and hyper-curated realities to the disproportionate power of wealth in shaping discourse and trends, online spaces can be a wild west of algorithmic echo chambers.
EgR – Insurance Strategists
As part of this mandate, bicom carried out the following actions: Creation of monthly content calendars, writing content in French and English, creation of visuals for recurring posts (appointments, hires, employee testimonials, etc.), preparation of quarterly performance reports, weekly meetings with the client to plan content topics and establish timelines.
Community management, your brand’s voice online
Community management has gained recognition from most businesses, but for many, the task remains unclear. What sets it apart, and what are the advantages of engaging in such services?
The best locations to create fall content
The fall season has finally arrived, and we’re here for it! As we enter this cozy season together, we thought we’d share our favorite spots to take some fall content so you can revamp your next posts. Get your camera ready! An afternoon at the orchard Is there anything better than a good old orchard […]
AIDE Canada
The Autism and/or Intellectual Disability Knowledge Exchange Network (AIDE Canada) is a tool providing community members with autism and intellectual disabilities information and resources. To achieve this goal, bicom did the following actions: Monitored the competition, analyzed the organization’s active platforms, developed and implemented a content strategy, wrote and adapted texts to appeal to […]
St-Rémy Sangria Saturday Campaign
For this mandate, bicom did the following actions: Launched paid Instagram campaigns Reshared and boosted influencer content on St-Rémy platforms Organized professional photoshoot to generate content that would resonate with the Canadian market and consumer (in addition to influencer content created) Created Sangria Saturday content calendar. In total, the campaign achieved a reach of 4.3M […]
bicom’s 10 social media savvy tips
Are you a brand selling a product or service? You’re in luck… We’ve got you covered! Here are our 10 tips to create compelling social media content. 1 – Be organized Create an editorial content calendar to track visuals, captions, and timelines for your social media channels. Organization is key in a fast-paced digital […]
5 tips to create compelling video content
It’s no secret that branded video content has proven to be the most effective medium when it comes to garnering traffic, engagement and lead generation. Videos offer a unique opportunity for brands to differentiate themselves from competitors. Now, in 2021, video will account for 82% of all online traffic. Here are 5 ways to create thoughtful […]
