Content trends: short videos, authenticity and storytelling
Whether you’re in the Public Relations industry or a content creator, it’s beneficial to stay constantly tapped in and keep your eyes peeled for trends. Next time you’re doom scrolling through your feed, keep an eye out for these content trends.
Community management, your brand’s voice online
Community management has gained recognition from most businesses, but for many, the task remains unclear. What sets it apart, and what are the advantages of engaging in such services?
The best locations to create fall content
The fall season has finally arrived, and we’re here for it! As we enter this cozy season together, we thought we’d share our favorite spots to take some fall content so you can revamp your next posts. Get your camera ready! An afternoon at the orchard Is there anything better than a good old orchard […]
bicom’s 10 social media savvy tips
Are you a brand selling a product or service? You’re in luck… We’ve got you covered! Here are our 10 tips to create compelling social media content. 1 – Be organized Create an editorial content calendar to track visuals, captions, and timelines for your social media channels. Organization is key in a fast-paced digital […]
5 tips to create compelling video content
It’s no secret that branded video content has proven to be the most effective medium when it comes to garnering traffic, engagement and lead generation. Videos offer a unique opportunity for brands to differentiate themselves from competitors. Now, in 2021, video will account for 82% of all online traffic. Here are 5 ways to create thoughtful […]
The 6 marketing myths that Emily in Paris is selling
We can all admit it now: we love Emily in Paris! Her Parisian lifestyle, her beautiful outfits, and all her fabulous work assignments – what an absolute dream! However, let’s be honest, this TV show needs a serious reality check. Here are the 6 Emily in Paris blunders that unfortunately for us digital marketers, are too good to be true.
Building an Integrated Social Media Strategy
3 tips to help build your online community Today, building your brand’s social media presence is no longer an option. It’s a necessary part of a strong communications strategy, whether you’re a small entrepreneur starting out on Etsy or a major multi-national. Brands use their social platforms to increase their visibility, communicate directly with customers, […]
