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The bicom journal

  • Digital Marketing

Content trends: short videos, authenticity and storytelling

Whether you’re in the Public Relations industry or a content creator, it’s beneficial to stay constantly tapped in and keep your eyes peeled for trends. Next time you’re doom scrolling through your feed, keep an eye out for these content
  • Media Relations

Trending in 2025: Guava Girls Summer

Get ready because pink and, green will take your closet, skincare, and even haircare by storm. Here comes the guava girls summer!
  • Expertise

Why start your career in a PR and communications agency?

Four reasons why starting out at an agency can be the perfect way to kick off your journey in the PR industry
  • Expertise

bicom and CSR: Because every action counts

At bicom, we believe businesses play a vital role in creating a fairer and more sustainable world. That's why we embed Corporate Social Responsibility (CSR) into everything we do. For us, it's not just a box to check—it's a genuine
  • Influencer Marketing

The Rise of Live Content

Social media’s original promise to help people connect with their circle online, eliminating problems caused by distance and jetlag, has evolved in unexpected and complex ways. From anxiety-inducing comparisons and hyper-curated realities to the disproportionate power of wealth in shaping
  • Media Relations

Opportunities for French brands in the Canadian and Quebec markets

At bicom, we’re often asked by potential French clients, “Do we really need to communicate locally in Canada?” The answer is: Local communication is crucial, and doing it through a local partner is essential! Here’s why.
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