Agence bicom 20ans
Contact us!
3-dots-bicom

The bicom journal

  • Influencer Marketing

Creating long-term influencer partnerships for a lasting strategy

Stop one-off posts. Learn how to build authentic, long-term influencer partnerships that drive higher ROI, build deep brand affinity, and create lasting audience trust. Get the strategy.
  • Media Relations

Marketing and Communications: Reuniting to Supercharge Strategic Creativity! 

In a context where AI is gaining momentum, this article explores why human creativity remains essential in marketing and communication. By proposing three concrete approaches (involving communication from the strategic phase onwards, defining shared objectives, and promoting continuous co-creation), it
  • Media Relations

Why Earned Media Still Beats Paid Hype — And Always Will!

Discover why organic media always outperforms the noise of paid campaigns. Through concrete examples, bicom demonstrates how the credibility, consistency, and reach of media relations generate lasting results for brands, far beyond mere fleeting visibility.
  • Influencer Marketing

Best practices in inclusive influencer marketing

In 2025, inclusive influencer marketing will become essential. Consumers expect brands to be authentic, committed, and representative of diversity. Focusing on inclusion in influencer campaigns strengthens credibility, creates lasting connections with communities, and supports genuine growth.
  • Media Relations

Why One-Size-Fits-All approach doesn’t work in Canadian PR

In the ever-evolving landscape of Canadian communications, nuance matters more than ever. At bicom, we believe that to speak to Canadians effectively, you need more than just a national lens, you need a cultural compass.
  • Media Relations

Back to work essentials by bicom

The bicom's team is going back to work! Whether it's in the office or at school, no matter the age or the place, we have selected the best products to drop in your bag for September. Get ready to be
Prenons Contact !
Contact us!