These events served as a launchpad for the platform while fostering meaningful conversations around hormones and overall well-being. Targeting influencers at various life stages—from puberty to menopause—each guest was invited to bring a friend or family member to share the experience.
The event featured a brand presentation introducing the Hormonall platform, followed by group discussions that encouraged personal storytelling and open dialogue. Guests enjoyed healthy refreshments as they connected with one another, and the workshop culminated in a hands-on pottery activity. Each pair walked away with a customized vase symbolizing their connection with each other as well as a hand-crafted pottery pieces to commemorate their shared journey.
bicom put into place the following actions:
- Organized four intimate pottery events in core Canadian cities (Montreal, Toronto, Vancouver and Calgary) to maximize national awareness and engagement
- Secured influencer attendance and facilitated meaningful engagement to enhance brand exposure
- Managed all event logistics (set-up, gifting, venue, florals, decor, food & drink, delivery of completed pottery materials) and branding (printed assets, signage, branded aprons, decals).
@letsbreereal_ your hormones: explained! ☑️ thank you @Vichy Laboratoires for FINALLY opening up the conversation around hormonal changes 💜 #women #hormonal #hormones #womensupportingwomen #hormonehealth #vichylaboratoires #hormonall
