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Portfolio

  • Media Relations

March Break at Complexe Desjardins

For March Break 2025, bicom was mandated by Complexe Desjardins to carry out a public relations campaign to highlight its diversified offering of circus-themed activities and shows for children leading up to and during the spring break.
  • Media Relations

Poutine Week

For the 2025 edition of Poutine Week, the People Mover Tech team mandated bicom to develop and execute a national media relations campaign to promote the event, which ran from February 1 to 7.
  • Corporate Communication

Lise Watier Foundation

The Fondation Lise Watier has launched the S’Entreprendre Program, a unique intervention approach designed to encourage financial independence for women in need.

bicom’s role in working with the Foundation was to promote the new program in the Quebec media, while increasing awareness of the organization (ongoing since 2016).
  • Influencer Marketing

Lancôme

bicom was approached by Lancôme in 2020 with specific objectives: Reposition the brand, which was losing momentum in the Canadian market, reconnect with the media audience, neglected for several years, resulting in a large decrease of brand awareness and desirability, restore Lancôme’s credentials in the sphere of influence, and identify and endorse a Quebec brand ambassador.
  • Corporate Communication, Media Relations

Dans La Rue

bicom’s role in working with Dans la rue was to maximize the organization’s visibility in the Quebec media, thereby raising its notoriety in the province.
  • Event Production

Bouclair – New store opening

bicom was mandated to organize an event with traditional and digital short-form media and content creators from the Greater Toronto Area to raise brand visibility and connect with attendees.
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