La Rosée, a French dermo-cosmetic brand founded by two passionate pharmacists, Coline Bertrand and Mahault de Guibert, embodies a new vision of beauty: sensory, effective, and eco-conscious. Formulated with rigor and transparency, La Rosée’s products respect both the skin and the planet.
In April 2025, the brand made its debut on the Canadian market, exclusively at Pharmaprix. To support this strategic launch, bicom was entrusted with positioning La Rosée among Canadian media, content creators, and key opinion leaders (KOLs), thereby generating strong visibility, engagement, and desirability.