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Portfolio

Mandy’s – Solar Uniquartier

Last May, the bicom team was mandated by Mandy’s to organize the grand opening of their new Solar Uniquartier location in Brossard. Nearly sixty creators and media attended to celebrate the launch. Guests enjoyed brand activations, delicious appetizers, and a lively summer atmosphere, thanks to an on-site DJ.

Redken – ABC Hair Repair Investigation

In April 2025, Redken and bicom made a bold statement in Toronto with an exclusive, immersive activation to unveil their latest innovation: the Serum Day And Night 24/7 Acidic Bonding Concentrate.

Designed as a true brand experience, the event brought together 40 influential content creators—both English and French-speaking—alongside top professional stylists, in a setting that was as daring as it was inspiring.

La Rosée

La Rosée, a French dermo-cosmetic brand founded by two passionate pharmacists, Coline Bertrand and Mahault de Guibert, embodies a new vision of beauty: sensory, effective, and eco-conscious. Formulated with rigor and transparency, La Rosée’s products respect both the skin and the planet.

In April 2025, the brand made its debut on the Canadian market, exclusively at Pharmaprix. To support this strategic launch, bicom was entrusted with positioning La Rosée among Canadian media, content creators, and key opinion leaders (KOLs), thereby generating strong visibility, engagement, and desirability.

Vichy Laboratoires – Collagen Specialist 16

To introduce Vichy Laboratoires’ latest innovation, Collagen Specialist 16 Serum, bicom partnered with the brand to host a cross-country series of elevated dinner events in Montreal, Toronto, Vancouver, and Calgary. Designed to engage Canada’s top beauty and wellness voices, these intimate gatherings brought together over 80 influencers and nearly 90 dermatologists for an immersive evening rooted in education, science and pro-aging innovation.

Hettas

Hettas, a new Canadian footwear brand based in Vancouver, BC, was founded by Lindsay Housman and specializes in high-performance running shoes designed exclusively for women. Hettas has mandated bicom to lead a media relations campaign aimed at raising brand awareness and securing maximum exposure across English and French Canada.

Emily’s Pillow

Emily’s Pillow is a French brand that offers a range of products made from 100% natural pure silk, crafted with exceptional quality such as pillowcases, sleeping masks. The brand has collaborated with bicom to lead a media relations campaign aimed at raising brand awareness and securing maximum exposure across English and French Canada, as well as managing organic influencer relations in the U.S. and English Canada.