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Matrix – Build-A-Bond

separator Matrix – Build-A-Bond

Results

58
Guests
299
Mentions on social media
22K+
Engagement on the social posts
17,1M+
Potential impressions on social media
In March 2025, Matrix hosted the Breakup Party—a bold, Toronto-based creator event designed to boost social content and share of influence while bringing Matrix’s empowering, sassy brand personality to life.


Centered around the theme of “breaking up with breakage and bonding with besties,” the experience featured Instagram-worthy moments like lavish florals, branded backdrops, themed desserts, and interactive stations.

Guests enjoyed personalized hair therapy sessions with Matrix stylists to explore the Build-a-Bond and Food for Soft lines, spilled secrets in the breakup confessional booth, wrote love letters to themselves (to be delivered later with a refill), and danced the night away to a breakup/empowerment-themed playlist. A brand address further connected creators to Matrix’s values, leaving them with a renewed perception of the brand as the fun and playful haircare line for consumers and professionals.

For this launch, bicom did the following actions:

  • Planned and executed a highly engaging, social-first event aligned with the Build-a-Bond line’s messaging
  • Secured strong guest attendance and content creation.
  • Managed end-to-end logistics—including vendor coordination, gifting, venue, décor, florals, and branded assets—and curated an inclusive comfort food menu, desserts, and signature cocktails/mocktails to enhance the guest experience.

Other achievements

  • Event Production

Bouclair – Outdoors collections launch event

In March 2025, bicom was mandated to organize a launch event with traditional media and content creators from the Greater Toronto Area to promote the new Outdoor Collections, increase brand visibility and generate buzz with organic coverage.
  • Influencer Marketing

Strøm Nordic Spa – BORÉAL

In March 2025, to highlight the launch of four new products in its BORÉAL skincare line, Strøm Nordic Spa mandated bicom to help orchestrate an immersive and intimate event in Mont-Saint-Hilaire, bringing together beauty and lifestyle content creators. bicom also coordinated creative mailers to maximize the campaign’s reach.
  • Influencer Marketing

SkinCeuticals – C E Ferulic 20th Anniversary

In April 2025, SkinCeuticals celebrated the 20th anniversary of their hero product the C E Ferulic, a vitamin C serum that revolutionized the beauty industry. For the occasion, the brand hosted a media and influencer event where guests enjoyed a welcome cocktail, a gourmet sit-down dinner and multiple photo moments at a breathtaking Montreal venue overlooking the city.
  • Influencer Marketing, Media Relations

RW&CO. – Creators & Co. campaign

For their Creators & Co. campaign, RW&CO. partnered with six well-respected Canadian entrepreneurs, each in different industries. Julia Johnson (Le Centerpiece), Romy & Myriam Belzile-Maguire (Maguire Shoes), Francis Blais (Menu Extra), Nathan Kennedy (NateNewMoney Podcast), and Matthew Chow (P1M) were able to share their favourite pieces from the Spring 2025 collection, showcasing versatile staples that seamlessly fit their dynamic lives.

bicom was mandated to highlight the campaign in the media and among influencers, and to assist the RW&CO. team in organizing a launch event in Montreal.
  • Event Production

Matrix – Build-A-Bond

In March 2025, Matrix hosted the Breakup Party—a bold, Toronto-based creator event designed to boost social content and share of influence while bringing Matrix’s empowering, sassy brand personality to life.
  • Event Production

Garnier Melt your Make-Up

To promote its waterproof micellar water, Garnier partnered with Ca Lem (Montreal) and Good Behaviour (Toronto) ice cream shops to launch a limited-edition vegan ice cream called “Melt Your Makeup” Offered for free to influencers and the public, alongside the brand’s micellar water, the initiative aimed to generate visibility, content, and engagement around the hero product.
  • Influencer Marketing

CeraVe – Hair Care Launch

bicom was tapped by CeraVe to promote the launch of its new hair care line, managing media and influencer outreach for a very special Toronto event. The team handled guest invitations (media and influencers) for this pop-up, coordinated on-site presence, and delivered exclusive iced VIP mailers to top content creators.
  • Digital Marketing

Four O’Clock

The Quebec-based tea company Four O’Clock has tasked bicom with managing its social media channels from September 2024 to June 2025, with the main objective of increasing brand awareness in English-speaking Canada.
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