St-Rémy - Sangria Saturday Campaign - Digital Marketing - bicom
Digital Marketing

St-Rémy Sangria Saturday Campaign

2021
bicom was mandated to create content and generate engagement for the brand’s Sangria Saturday initiative, with the objective of highlighting fun times, entertainment tips and unique drink recipes.
4.3M
Total impressions
101K
Interactions
31%
Engagement rate

bicom did the following actions: Launched paid Instagram campaigs, reshared and boosted influencer content on St-Rémy platforms, organized professional photoshoot to generate content that would resonate with the Canadian market and consumer (in addition to influencer content created), created Sangria Saturday content calendar.

Results

In total, the campaign achieved a reach of 4.3M total impressions.

On Facebook:

198,019 total impressions

11,000 interactions

8.06% engagement rate

On Instagram:

156,138 total impressions

90,000 interactions

22.90% engagement rate