SkinCeuticals – HydraCorrect
Through a dedicated presentation, bicom demonstrated the scientific benefits while highlighting the new beauty trend for skincare (less is more). With this timely and trendy approach, bicom gave a new dimension to the complete range of serums for the media. To engage and activate influencers to share the science behind SkinCeuticals with their community, bicom […]
Sézane
bicom took the following actions: position the brand and its story in the marketplace (first time speaking) increase brand awareness by optimizing placements and interview requests educate the brand on Canadian and Quebec best practices and market specificities support Sézane in the organization and execution of its Toronto and Montreal Maisons Sézane, each of which […]
The Walt Disney Studios Canada
In addition to achieving optimal coverage and exposure, bicom was also responsible for customizing written, promotional and digital communications for The Walt Disney Studios Canada and its entities (including Marvel, Stars, National Geographic, FX, Lucasfilm, 21st Century Fox, Searchlight) to resonate with Quebec audiences. Media Relations As part of this mandate, bicom distributed promotional communications […]
Fever – Bridgerton Experience
bicom’s strategy was to coordinate media and influencer relations campaigns to generate enthusiasm for the events. It included writing and distributing a press release and personalized follow-ups, inviting a curated list of journalists, public figures and influencers to be present at the event, and personalized follow-ups following the evening to secure media and social platforms […]
