RW&CO. – Creators & Co. campaign
For this mandate, bicom did the following actions: Media relations: Media relations strategy across Canada to maximize campaign awareness. Exclusive and intimate launch event: Supported event coordination and RSVP management for the campaign launch event at Menu Extra. Creative mailer: Mailer coordination featuring fashion and lifestyle content creators along with key journalists in Canada.
La Maison Générale
Originating from Saint-Malo, France, La Maison Générale has proudly opened its Canadian flagship right in the heart of Montreal. Representing timeless elegance and exceptional French craftsmanship, La Maison Générale is a go-to destination for enthusiasts of the art of living. The boutique remains a family affair, led by cousins Dominique Tosiani and Gwenaëlle Thibaut. For […]
La Rosée
For this Canadian launch, bicom did the following actions: National Media Relations: Ongoing press relations strategy across Canada to maximize brand awareness from the very start of the market entry. Exclusive and Intimate Launch Events: Organization of two intimate dinners (15 guests per city) in Toronto and Montreal. Attendance of Coline Bertrand, co-founder of the […]
Hettas
For this mandate, bicom put together the following actions: Deployed two strategic media pitches and secured inclusion in bicom’s newsletters to maximize reach. Generated 163M impressions in just three months, driving strong brand awareness. Achieved coverage in all top-tier Canadian media outlets, including La Presse, Postmedia, Toronto Star, Montecristo, Mitsou Magazine, 7 Jours & Hello […]
Emily’s Pillow
In the span of 4 months, bicom put together the following actions: Executed strategic media relations across national, and regional outlets. Deployed 3 strategic media pitches and secured inclusion in bicom’s newsletters to maximize reach. Generated 65.7M impressions in just 4 months, driving strong brand awareness. Achieved coverage in top-tier Canadian media outlets, including La […]
March Break at Complexe Desjardins
bicom’s campaign included an influencer marketing campaign involving two paid partnerships on Instagram with two micro-influencers, as well as organic press relations with Quebec lifestyle media. bicom undertook the following actions: Media relations: Writing customized media approaches to secure coverage in Quebec lifestyle media, Coordination of media requests (visuals, etc.). Influencer marketing: Development of influencer […]
Poutine Week
bicom developed a three-step press relations strategy: Pre-Poutine Week: personalized media approaches to key journalists to get the word out about Poutine Week before February 1. During Poutine Week: approaches to radio station researchers to coordinate poutine deliveries for hosts. Post-Poutine Week: personalized media approaches to share winners’ lists with journalists.
Dans La Rue
To achieve this campaign, bicom developed a public relations campaign surrounding the Open House organized by the nonprofit. This was an opportunity to position the organization in the Quebec media and tell the stories of atypical lives.
Fever – Harry Potter
Co-produced by Warner Bros. and Fever, “Harry Potter: A Yule Ball Celebration” is an immersive show that transports Potterheads to Hogwarts during the Yule Ball, a celebration seen in Harry Potter and the Goblet of Fire. The bicom strategy involved coordinating media and influencer relations campaigns to generate excitement for the events and invite guests […]
Withenshaw par Anne-Marie
As part of this mandate, bicom undertook the following actions: Creation of a list of influencers for PR mailings personalized approaches to influencers for gifting drafting of personalized media approaches to secure coverage in Quebec lifestyle and foodie media drafting and distribution of a press release to the media gifting to radio hosts.
