CeraVe House
CeraVe’s popularity sky-rocketed during the COVID-19 pandemic, but the context made it difficult to foster human connection with brand fans. For 2023, the brand wanted to satisfy consumers’ cravings for connection and create an experience that was interactive, immersive, and informative. From March 1-5, 2023, CeraVe Canada hosted a 5-day pop-up, “CeraVe House”, in downtown […]
Volkswagen Taos & Tiguan
The campaign was executed across Canada (ON, QC, BC and AB) to promote the new models and showcase each of the cars specific demographic, messaging and product features. In order to showcase the features and benefits of the Taos and Tiguan, bicom developed an influencer campaign that would work with brand- and model-aligned paid partners […]
