Bouclair – Outdoors collections launch event
For this mandate, bicom did the following actions: Curated and executed a targeted media and influencer event to launch Bouclair’s new outdoor collection Secured an HGTV décor expert to highlight seasonal trends and elevate brand authority Transformed the retail space with immersive activations, including custom passports and themed games Managed end-to-end event production, including catering, […]
Matrix – Build-A-Bond
Centered around the theme of “breaking up with breakage and bonding with besties,” the experience featured Instagram-worthy moments like lavish florals, branded backdrops, themed desserts, and interactive stations. Guests enjoyed personalized hair therapy sessions with Matrix stylists to explore the Build-a-Bond and Food for Soft lines, spilled secrets in the breakup confessional booth, wrote love […]
Garnier Melt your Make-Up
For this mandate, bicom did the following actions: VIP Mailers : Curated packages encouraged creators to try the limited-edition ice cream (Toronto & Montreal), rediscover Garnier’s micellar water, and promote the pop-up on social media. Influencer Events : Initially aiming to host 50 creators per city, the turnout exceeded expectations, resulting in strong on-site content […]
Jardin de Ville x Sub-Zero, Wolf, Cove
The event welcomed around fifty creators and media guests for a lively, golf-themed experience. Attendees explored an immersive six-hole mini golf course spanning both levels of the store, including a temporary course on the terrace, all set against a vibrant summer backdrop. For this mandate, bicom did the following actions: Organization and conceptualization of the […]
Quartier DIX30 – Avenue des Lumières
For this event, bicom did the following actions: Organization of the event to increase awareness and visibility of DIX30’s Avenue des Lumières by inviting relevant content creators and media. Idealization and organization of the event, including management of various service providers for the installation of a VIP zone including catering, bar and lounges. Coordination of […]
Avène – Mother’s Day Brunch
For this event, bicom did the following actions: Organization and conceptualization of the event, aiming to raise awareness around Dermabsolu while inviting relevant content creators. Coordination of the event and suppliers management, including Sara’s restaurant, the photographer, the make-up artist, the florist, and the decor in the restaurant. On-site coordination of the event, including assembling […]
Mandy’s – Solar Uniquartier
For this grand opening, bicom did the following actions: Planned the event to boost brand visibility by inviting key content creators and media. Integrated partner brands Self Care by Bloom, SOJA&CO., Garage, Vichy Laboratoires, Aupale, and Pilatika into the event, offering guests interactive activities such as a makeup retouching session and a candle-making workshop, along […]
Redken – ABC Hair Repair Investigation
Guests were immersed in a life-sized mystery game inspired by Clue, where they were challenged to solve a puzzle that ultimately led to the reveal of the hero product: Serum Day And Night 24/7 Acidic Bonding Concentrate, the groundbreaking serum designed to restore and revive damaged hair. Every detail—from bespoke cocktails to expert consultations and […]
Vichy Laboratoires – Collagen Specialist 16
For this launch, Vichy x bicom reimagined the traditional influencer dinner format by selecting unexpected cultural venues that reflected the serum’s elevated positioning and encouraged organic content creation. From the architectural beauty of the Vancouver Art Gallery to the striking Skybridge at Studio Bell in Calgary, each venue was carefully chosen to spark connection and […]
Bouclair – New store opening
For this mandate, bicom took the following actions: Organization of a media and influencer event in Toronto during the first week of November to support the launch of the new holiday collection, Inviting media and influencers to the event, management of RSVPs, Follow-up on production of event elements (catering, decor, ambiance, etc.) Distribution of newsletter […]
