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Influencer Marketing

Influence is about building tangible and authentic relationships, conveying true messages and sparking emotions!

We build high-impact, measurable partnerships. From nano to macro creators, and long-term ambassador programs, we connect your brand with voices that drive real influence — not just algorithmic reach.

  • Influence strategy
  • Target analysis and segmentation
  • Experiential influence – Creative email marketing
  • Paid influencer marketing campaigns
  • Monitoring, reports and ROI analysis

Ready to take things to the next level?

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Strøm Nordic Spa – BORÉAL

In March 2025, to highlight the launch of four new products in its BORÉAL skincare line, Strøm Nordic Spa mandated bicom to help orchestrate an immersive and intimate event in Mont-Saint-Hilaire, bringing together beauty and lifestyle content creators. bicom also coordinated creative mailers to maximize the campaign’s reach.

SkinCeuticals – C E Ferulic 20th Anniversary

In April 2025, SkinCeuticals celebrated the 20th anniversary of their hero product the C E Ferulic, a vitamin C serum that revolutionized the beauty industry. For the occasion, the brand hosted a media and influencer event where guests enjoyed a welcome cocktail, a gourmet sit-down dinner and multiple photo moments at a breathtaking Montreal venue overlooking the city.

RW&CO. – Creators & Co. campaign

For their Creators & Co. campaign, RW&CO. partnered with six well-respected Canadian entrepreneurs, each in different industries. Julia Johnson (Le Centerpiece), Romy & Myriam Belzile-Maguire (Maguire Shoes), Francis Blais (Menu Extra), Nathan Kennedy (NateNewMoney Podcast), and Matthew Chow (P1M) were able to share their favourite pieces from the Spring 2025 collection, showcasing versatile staples that seamlessly fit their dynamic lives.

bicom was mandated to highlight the campaign in the media and among influencers, and to assist the RW&CO. team in organizing a launch event in Montreal.

CeraVe – Hair Care Launch

bicom was tapped by CeraVe to promote the launch of its new hair care line, managing media and influencer outreach for a very special Toronto event. The team handled guest invitations (media and influencers) for this pop-up, coordinated on-site presence, and delivered exclusive iced VIP mailers to top content creators.

Lancôme

bicom was approached by Lancôme in 2020 with specific objectives: Reposition the brand, which was losing momentum in the Canadian market, reconnect with the media audience, neglected for several years, resulting in a large decrease of brand awareness and desirability, restore Lancôme’s credentials in the sphere of influence, and identify and endorse a Quebec brand ambassador.

Hilo by Hydro-Quebec

During the period covering June 2023 to January 2025, bicom was mandated by Hilo, Hydro-Québec’s subsidiary, to carry out public relations campaigns through influencer marketing, with the aim of promoting its smart home services while increasing the brand’s visibility on social media.

We create the connections that propel.

Find out more about us!
  • Influencer Marketing

Creating long-term influencer partnerships for a lasting strategy

Stop one-off posts. Learn how to build authentic, long-term influencer partnerships that drive higher ROI, build deep brand affinity, and create lasting audience trust. Get the strategy.

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  • Influencer Marketing

Best practices in inclusive influencer marketing

In 2025, inclusive influencer marketing will become essential. Consumers expect brands to be authentic, committed, and representative of diversity. Focusing on inclusion in influencer campaigns strengthens credibility, creates lasting connections with communities, and supports genuine growth.

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  • Influencer Marketing

What Does the Future Hold for Content Creators?

What Happens When Influencers Take Centre Stage and What Does This Mean for Brands?

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  • Expertise, Influencer Marketing

Influencer Marketing – 5 Steps to Choosing the Right Collaborators for your Campaign

If you're a business owner with a presence on social media, you may have already been interested in jumping on the influencer marketing bandwagon. The growing number of users and influencers on platforms can be overwhelming, so how do you

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  • Influencer Marketing

Everything There Is to Know about Korean Skincare

The Korean trend has spread across social networks, prompting the question: how could I have missed it? Don't worry, we're taking you on board to reveal all about the new Korean Skincare trend.

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  • Expertise, Influencer Marketing

Decoding Gen Z: Unraveling Core Values in the Age of Social Media

In a landscape flooded with mass-produced content and ever-changing current of thought, the younger generation's core values are ever-evolving. It is crucial to recognize that consuming, creating and reacting to content shapes public opinion. As you navigate online rants and

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