In March 2025, bicom was mandated to organize a launch event with traditional media and content creators from the Greater Toronto Area to promote the new Outdoor Collections, increase brand visibility and generate buzz with organic coverage.

In March 2025, Matrix hosted the Breakup Party—a bold, Toronto-based creator event designed to boost social content and share of influence while bringing Matrix’s empowering, sassy brand personality to life.

To promote its waterproof micellar water, Garnier partnered with Ca Lem (Montreal) and Good Behaviour (Toronto) ice cream shops to launch a limited-edition vegan ice cream called “Melt Your Makeup” Offered for free to influencers and the public, alongside the brand’s micellar water, the initiative aimed to generate visibility, content, and engagement around the hero product.

In May 2025, bicom was commissioned by Jardin de Ville, along with Sub-Zero, Wolf, and Cove, to orchestrate a special event celebrating the grand opening of their terrace and new showroom corner inside the Home Society store at Royalmount.

In June 2025, as part of their annual mandate for Quartier DIX30, bicom was asked to organize the inauguration of their new green space, Avenue des Lumières. Over 50 content creators and media attended to celebrate the event, supported by the presence of officials such as the Mayor of Brossard, Doreen Assaad. Guests could enjoy brand activations, appetizers, walking performances and a great summer atmosphere, thanks to an on-site DJ and a concert.

In April 2025, to highlight their Dermabsolu range, Avène Dermatological Laboratories mandated bicom to organize their Mother’s Day Brunch in Toronto. 18 content creators attended the event at Sara’s restaurant with the mother figure of their choice, to spend a special moment with them. They had the opportunity to do a duo photoshoot session and had make-up touch-ups while enjoying the brunch with brand experts.