Support for Europe and the United States
Why One-Size-Fits-All approach doesn’t work in Canadian PR
In the ever-evolving landscape of Canadian communications, nuance matters more than ever. At bicom, we believe that to speak to Canadians effectively, you need more than just a national lens, you need a cultural compass.
La Maison Générale
Originating from Saint-Malo, France, La Maison Générale has proudly opened its Canadian flagship right in the heart of Montreal. Representing timeless elegance and exceptional French craftsmanship, La Maison Générale is a go-to destination for enthusiasts of the art of living. The boutique remains a family affair, led by cousins Dominique Tosiani and Gwenaëlle Thibaut. For […]
La Rosée
For this Canadian launch, bicom did the following actions: National Media Relations: Ongoing press relations strategy across Canada to maximize brand awareness from the very start of the market entry. Exclusive and Intimate Launch Events: Organization of two intimate dinners (15 guests per city) in Toronto and Montreal. Attendance of Coline Bertrand, co-founder of the […]
Emily’s Pillow
In the span of 4 months, bicom put together the following actions: Executed strategic media relations across national, and regional outlets. Deployed 3 strategic media pitches and secured inclusion in bicom’s newsletters to maximize reach. Generated 65.7M impressions in just 4 months, driving strong brand awareness. Achieved coverage in top-tier Canadian media outlets, including La […]
Opportunities for French brands in the Canadian and Quebec markets
At bicom, we’re often asked by potential French clients, “Do we really need to communicate locally in Canada?” The answer is: Local communication is crucial, and doing it through a local partner is essential! Here’s why.
Sézane
bicom took the following actions: position the brand and its story in the marketplace (first time speaking) increase brand awareness by optimizing placements and interview requests educate the brand on Canadian and Quebec best practices and market specificities support Sézane in the organization and execution of its Toronto and Montreal Maisons Sézane, each of which […]
bicom conquers the United States
The marketing communications firm expands its reach to New York City. Montreal (QC), June, 2023 – Founded in 2006 by Vicky Boudreau and Marie-Noelle Hamlin, bicom is a leading Canadian public relations and communications agency, with offices in Montreal and Toronto. In it’s fifteenth year, the award-winning agency is pleased to announce it will […]
