Marketing and Communications: Reuniting to Supercharge Strategic Creativity!
In a context where AI is gaining momentum, this article explores why human creativity remains essential in marketing and communication. By proposing three concrete approaches (involving communication from the strategic phase onwards, defining shared objectives, and promoting continuous co-creation), it demonstrates how reconciling marketing and communication can increase strategic creativity tenfold. At bicom, this integrated approach is presented as an indispensable lever for more relevant, bolder campaigns that are truly aligned with brand needs.
Why Earned Media Still Beats Paid Hype — And Always Will!
Discover why organic media always outperforms the noise of paid campaigns. Through concrete examples, bicom demonstrates how the credibility, consistency, and reach of media relations generate lasting results for brands, far beyond mere fleeting visibility.
Why One-Size-Fits-All approach doesn’t work in Canadian PR
In the ever-evolving landscape of Canadian communications, nuance matters more than ever. At bicom, we believe that to speak to Canadians effectively, you need more than just a national lens, you need a cultural compass.
Back to work essentials by bicom
The bicom’s team is going back to work! Whether it’s in the office or at school, no matter the age or the place, we have selected the best products to drop in your bag for September. Get ready to be the most stylish person in the open space or the school hallways, with the below recommendations.
Trending in 2025: Guava Girls Summer
Get ready because pink and, green will take your closet, skincare, and even haircare by storm. Here comes the guava girls summer!
Opportunities for French brands in the Canadian and Quebec markets
At bicom, we’re often asked by potential French clients, “Do we really need to communicate locally in Canada?” The answer is: Local communication is crucial, and doing it through a local partner is essential! Here’s why.
PR Industry Trends in 2024
7 communications and industry trends on our radar lately.
Is PR still a thing today?
In today’s fast-paced digital world, the role of PR has evolved significantly. As we look into the future, understanding the evolution of PR becomes crucial.
Summer Skincare 101
Now that we’ve shaken off the chilly winter months, it’s time to embrace the summer sun. With health and wellness taking center stage during the pandemic, we’re witnessing the rise of skinification in the beauty industry. While we’re perpetually chasing that healthy glow, we’re relying less on primers and highlighters and focusing more on natural […]
How to build an effective media relations plan in 10 steps?
When it comes to communicating with consumers, knowing your media audience is key. Media are the gatekeepers to consumers and it’s important to know that the information they receive is viewed through a lens of skepticism. Sugar coating won’t work, so transparency is everything. Let’s say you’re ready to launch your first-to-market product. Or maybe […]
