Influencer Marketing: The Ten Commandments
We’re influenced every day; by friends and family, celebrities (Kim Kardashian, we’re looking at you!) and even the barista at our local café. Inspiration is all around us and, today, influencing is a profession in itself. Straight from bicom’s dynamite digital strategists, here are 10 tips to launch a successful influencer marketing campaign: 1. Define […]
Top reasons to work with nano-influencers
Are you wondering if you should work with nano-influencers? Here are some reasons to help you decide. Then contact us at bicom to help you with your marketing strategy!
Why the future of influencer marketing will be all about authenticity
After more than a decade working with influencers, the bicom team is at the forefront of the evolution of the nano-influencers phenomenon. Why should you work with them?
What kind of influencer are you?
“When I grow up I want to be an influencer” The advent of social media created a new arena for online marketing, and influencers were the first to fully understand its persuasive power. Today, brands have caught on, using influencers for everything from ad campaigns, to product placements and in-depth reviews. The concept of “an […]
Influencer marketing in public relations and ROI
Whether to increase brand awareness, customer loyalty or generate business opportunities, brands and their agencies compete to build relationships with relevant influencers. Since increasingly important budgets are attributed to this growing practice, the question of measuring contribution and ROI is more relevant than ever. According to a poll of marketing professionals, conducted by Tomoson in […]
Influencer or Influencee?
Back in the ‘90s, do you remember the shirts covered with big logos that roamed the halls of your high school? Girls sporting their Roots hoodies lit up our teenage micro-universe. Clear complexions, rosy cheeks, shiny hair: they glowed with health as they blithely traipsed between basketball practices, all the while staying popular with the […]
