Creating long-term influencer partnerships for a lasting strategy
Stop one-off posts. Learn how to build authentic, long-term influencer partnerships that drive higher ROI, build deep brand affinity, and create lasting audience trust. Get the strategy.
Best practices in inclusive influencer marketing
In 2025, inclusive influencer marketing will become essential. Consumers expect brands to be authentic, committed, and representative of diversity. Focusing on inclusion in influencer campaigns strengthens credibility, creates lasting connections with communities, and supports genuine growth.
The Rise of Live Content
Social media’s original promise to help people connect with their circle online, eliminating problems caused by distance and jetlag, has evolved in unexpected and complex ways. From anxiety-inducing comparisons and hyper-curated realities to the disproportionate power of wealth in shaping discourse and trends, online spaces can be a wild west of algorithmic echo chambers.
What Does the Future Hold for Content Creators?
What Happens When Influencers Take Centre Stage and What Does This Mean for Brands?
Influencer Marketing – 5 Steps to Choosing the Right Collaborators for your Campaign
If you’re a business owner with a presence on social media, you may have already been interested in jumping on the influencer marketing bandwagon. The growing number of users and influencers on platforms can be overwhelming, so how do you choose the right people to work with?
Everything There Is to Know about Korean Skincare
The Korean trend has spread across social networks, prompting the question: how could I have missed it? Don’t worry, we’re taking you on board to reveal all about the new Korean Skincare trend.
Decoding Gen Z: Unraveling Core Values in the Age of Social Media
In a landscape flooded with mass-produced content and ever-changing current of thought, the younger generation’s core values are ever-evolving. It is crucial to recognize that consuming, creating and reacting to content shapes public opinion. As you navigate online rants and commentary, try to consider the underlying ethical questions. Social conversations, after all, play a pivotal role in shaping our future.
‘SKIN CYCLING’, the buzzy TikTok trend that’s taking the skincare world by storm!
The essentials by bicom Unless you live under a rock (or a gua sha or a roller-jade!), it’s impossible for any self-respecting skincare addict to miss THE skincare trend that’s creating the biggest buzz on social platforms, led by TikTok! Popularized by American dermatologist Whitney Bowe, this new evening routine promises a radiant complexion and refined skin […]
Is influencer marketing over?
At this point, almost everyone knows about influencer marketing – from your mom to your youngest siblings. Most people in 2022 have seen or been influenced by the phenomenon, either via TikTok videos, reposts on Facebook or Youtube videos. As professionals in the industry, the question we get the most often is : what’s next […]
Relationship Marketing – The Next Frontier of Influence
From the advent of social media, users have shared their favorite findings; now, it only stands to reason that we’re witnessing the rise of the consumer/influencer hybrid. The power of influence – previously synonymous with KOLs (key opinion leaders) like celebrities, public personalities, media and high profile influencers – is becoming more democratized, making room […]
