Optimizing your communication strategy: The audit
Is your website less appealing than your competitors’? Do you need assistance communicating effectively with your stakeholders? Is your last public relations campaign yet to meet its objectives? It may be time to consider having a communication audit. An audit is a process of analysis, comparison, and recommendations that can help your company identify loopholes […]
5 golden rules for a successful corporate media relations campaign
When a company executes a media relations campaign targeting business and corporate media, the goal is often the same: grow brand visibility. However, while the general goal can be the same, specific goals emerge by defining an energy moment – whether you’re introducing a rebrand to your existing customer base or sharing exciting corporate news. […]
