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La Rosée

separator La Rosée

Results

2
events
285
mentions in the media
68.5M+
media impressions
12.3M+
potential impressions on social media
La Rosée, a French dermo-cosmetic brand founded by two passionate pharmacists, Coline Bertrand and Mahault de Guibert, embodies a new vision of beauty: sensory, effective, and eco-conscious. Formulated with rigor and transparency, La Rosée’s products respect both the skin and the planet.

In April 2025, the brand made its debut on the Canadian market, exclusively at Pharmaprix. To support this strategic launch, bicom was entrusted with positioning La Rosée among Canadian media, content creators, and key opinion leaders (KOLs), thereby generating strong visibility, engagement, and desirability.

For this Canadian launch, bicom did the following actions:

  • National Media Relations:
    • Ongoing press relations strategy across Canada to maximize brand awareness from the very start of the market entry.
  • Exclusive and Intimate Launch Events:
    • Organization of two intimate dinners (15 guests per city) in Toronto and Montreal.
    • Attendance of Coline Bertrand, co-founder of the brand.
    • Targeted invitations to top-tier media, content creators, and key opinion leaders (KOLs).
  • Influencer Marketing Consultation:
    • Strategic support in talent selection and activation.
    • Ensuring alignment with the brand’s ethical, ecological, and dermo-cosmetic values.

Other achievements

  • Event Production

Bouclair – Outdoors collections launch event

In March 2025, bicom was mandated to organize a launch event with traditional media and content creators from the Greater Toronto Area to promote the new Outdoor Collections, increase brand visibility and generate buzz with organic coverage.
  • Influencer Marketing

Strøm Nordic Spa – BORÉAL

In March 2025, to highlight the launch of four new products in its BORÉAL skincare line, Strøm Nordic Spa mandated bicom to help orchestrate an immersive and intimate event in Mont-Saint-Hilaire, bringing together beauty and lifestyle content creators. bicom also coordinated creative mailers to maximize the campaign’s reach.
  • Influencer Marketing

SkinCeuticals – C E Ferulic 20th Anniversary

In April 2025, SkinCeuticals celebrated the 20th anniversary of their hero product the C E Ferulic, a vitamin C serum that revolutionized the beauty industry. For the occasion, the brand hosted a media and influencer event where guests enjoyed a welcome cocktail, a gourmet sit-down dinner and multiple photo moments at a breathtaking Montreal venue overlooking the city.
  • Influencer Marketing, Media Relations

RW&CO. – Creators & Co. campaign

For their Creators & Co. campaign, RW&CO. partnered with six well-respected Canadian entrepreneurs, each in different industries. Julia Johnson (Le Centerpiece), Romy & Myriam Belzile-Maguire (Maguire Shoes), Francis Blais (Menu Extra), Nathan Kennedy (NateNewMoney Podcast), and Matthew Chow (P1M) were able to share their favourite pieces from the Spring 2025 collection, showcasing versatile staples that seamlessly fit their dynamic lives.

bicom was mandated to highlight the campaign in the media and among influencers, and to assist the RW&CO. team in organizing a launch event in Montreal.
  • Event Production

Matrix – Build-A-Bond

In March 2025, Matrix hosted the Breakup Party—a bold, Toronto-based creator event designed to boost social content and share of influence while bringing Matrix’s empowering, sassy brand personality to life.
  • Event Production

Garnier Melt your Make-Up

To promote its waterproof micellar water, Garnier partnered with Ca Lem (Montreal) and Good Behaviour (Toronto) ice cream shops to launch a limited-edition vegan ice cream called “Melt Your Makeup” Offered for free to influencers and the public, alongside the brand’s micellar water, the initiative aimed to generate visibility, content, and engagement around the hero product.
  • Influencer Marketing

CeraVe – Hair Care Launch

bicom was tapped by CeraVe to promote the launch of its new hair care line, managing media and influencer outreach for a very special Toronto event. The team handled guest invitations (media and influencers) for this pop-up, coordinated on-site presence, and delivered exclusive iced VIP mailers to top content creators.
  • Digital Marketing

Four O’Clock

The Quebec-based tea company Four O’Clock has tasked bicom with managing its social media channels from September 2024 to June 2025, with the main objective of increasing brand awareness in English-speaking Canada.
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