Agence bicom 20ans
Contact us!
3-dots-bicom

Emily’s Pillow

separator Emily’s Pillow

Results

187
media hits
65.7M
media impressions
3
interviews
5.4M
social media impressions
Emily’s Pillow is a French brand that offers a range of products made from 100% natural pure silk, crafted with exceptional quality such as pillowcases, sleeping masks. The brand has collaborated with bicom to lead a media relations campaign aimed at raising brand awareness and securing maximum exposure across English and French Canada, as well as managing organic influencer relations in the U.S. and English Canada.

In the span of 4 months, bicom put together the following actions:

  • Executed strategic media relations across national, and regional outlets.
  • Deployed 3 strategic media pitches and secured inclusion in bicom’s newsletters to maximize reach.
  • Generated 65.7M impressions in just 4 months, driving strong brand awareness.
  • Achieved coverage in top-tier Canadian media outlets, including La Presse, Postmedia, Clin D’Oeil & 7 Jours.
  • Organized three interviews with Emily’s Pillow founder with leading publications such as La Presse & Coup De Pouce to further amplify the brand story.
  • Coordinated an influencers mailer with a curated list of 57 influencers in the US & English Canada to increase brand awareness.
  • Coordinated paid broadcast segment in the US to amplify reach.

Other achievements

  • Event Production

Bouclair – Outdoors collections launch event

In March 2025, bicom was mandated to organize a launch event with traditional media and content creators from the Greater Toronto Area to promote the new Outdoor Collections, increase brand visibility and generate buzz with organic coverage.
  • Influencer Marketing

Strøm Nordic Spa – BORÉAL

In March 2025, to highlight the launch of four new products in its BORÉAL skincare line, Strøm Nordic Spa mandated bicom to help orchestrate an immersive and intimate event in Mont-Saint-Hilaire, bringing together beauty and lifestyle content creators. bicom also coordinated creative mailers to maximize the campaign’s reach.
  • Influencer Marketing

SkinCeuticals – C E Ferulic 20th Anniversary

In April 2025, SkinCeuticals celebrated the 20th anniversary of their hero product the C E Ferulic, a vitamin C serum that revolutionized the beauty industry. For the occasion, the brand hosted a media and influencer event where guests enjoyed a welcome cocktail, a gourmet sit-down dinner and multiple photo moments at a breathtaking Montreal venue overlooking the city.
  • Influencer Marketing, Media Relations

RW&CO. – Creators & Co. campaign

For their Creators & Co. campaign, RW&CO. partnered with six well-respected Canadian entrepreneurs, each in different industries. Julia Johnson (Le Centerpiece), Romy & Myriam Belzile-Maguire (Maguire Shoes), Francis Blais (Menu Extra), Nathan Kennedy (NateNewMoney Podcast), and Matthew Chow (P1M) were able to share their favourite pieces from the Spring 2025 collection, showcasing versatile staples that seamlessly fit their dynamic lives.

bicom was mandated to highlight the campaign in the media and among influencers, and to assist the RW&CO. team in organizing a launch event in Montreal.
  • Event Production

Matrix – Build-A-Bond

In March 2025, Matrix hosted the Breakup Party—a bold, Toronto-based creator event designed to boost social content and share of influence while bringing Matrix’s empowering, sassy brand personality to life.
  • Event Production

Garnier Melt your Make-Up

To promote its waterproof micellar water, Garnier partnered with Ca Lem (Montreal) and Good Behaviour (Toronto) ice cream shops to launch a limited-edition vegan ice cream called “Melt Your Makeup” Offered for free to influencers and the public, alongside the brand’s micellar water, the initiative aimed to generate visibility, content, and engagement around the hero product.
  • Influencer Marketing

CeraVe – Hair Care Launch

bicom was tapped by CeraVe to promote the launch of its new hair care line, managing media and influencer outreach for a very special Toronto event. The team handled guest invitations (media and influencers) for this pop-up, coordinated on-site presence, and delivered exclusive iced VIP mailers to top content creators.
  • Digital Marketing

Four O’Clock

The Quebec-based tea company Four O’Clock has tasked bicom with managing its social media channels from September 2024 to June 2025, with the main objective of increasing brand awareness in English-speaking Canada.
Prenons Contact !
Contact us!