For this mandate, bicom did the following actions:
- Launched paid Instagram campaigns
- Reshared and boosted influencer content on St-Rémy platforms
- Organized professional photoshoot to generate content that would resonate with the Canadian market and consumer (in addition to influencer content created)
- Created Sangria Saturday content calendar.
In total, the campaign achieved a reach of 4.3M total impressions.
On Facebook:
198,019 total impressions
11,000 interactions
8.06% engagement rate
On Instagram:
156,138 total impressions
90,000 interactions
22.90% engagement rate
