{"id":138946,"date":"2025-07-25T16:14:06","date_gmt":"2025-07-25T20:14:06","guid":{"rendered":"https:\/\/bicom.ca\/work\/matrix-build-a-bond\/"},"modified":"2026-01-27T17:02:30","modified_gmt":"2026-01-27T22:02:30","slug":"matrix-build-a-bond","status":"publish","type":"work","link":"https:\/\/bicom.ca\/en\/work\/matrix-build-a-bond\/","title":{"rendered":"Matrix &#8211; Build-A-Bond"},"content":{"rendered":"\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"><br \/>\nCentered around the theme of \u201cbreaking up with breakage and bonding with besties,\u201d the experience featured Instagram-worthy moments like lavish florals, branded backdrops, themed desserts, and interactive stations.<\/span><\/p>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Guests enjoyed personalized hair therapy sessions with Matrix stylists to explore the <a href=\"https:\/\/www.matrixprofessional.ca\/en-ca\/products\/hair-care\/instacure-build-a-bond\">Build-a-Bond<\/a> and <a href=\"https:\/\/www.matrixprofessional.ca\/en-ca\/products\/hair-care?filters=food-for-soft\">Food for Soft<\/a> lines, spilled secrets in the breakup confessional booth, wrote love letters to themselves (to be delivered later with a refill), and danced the night away to a breakup\/empowerment-themed playlist. A brand address further connected creators to Matrix\u2019s values, leaving them with a renewed perception of the brand as the fun and playful haircare line for consumers and professionals.<\/span><\/p>\n<p>For this launch, bicom did the following actions:<\/p>\n<ul>\n<li style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Planned and executed a highly engaging, social-first event aligned with the Build-a-Bond line\u2019s messaging<\/span><\/li>\n<li style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Secured strong guest attendance and content creation.<\/span><\/li>\n<li style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Managed end-to-end logistics\u2014including vendor coordination, gifting, venue, d\u00e9cor, florals, and branded assets\u2014and curated an inclusive comfort food menu, desserts, and signature cocktails\/mocktails to enhance the guest experience.<\/span><\/li>\n<\/ul>\n\n","protected":false},"featured_media":137570,"parent":0,"template":"","meta":{"_acf_changed":true},"service-cat":[380],"work-category":[232],"class_list":["post-138946","work","type-work","status-publish","has-post-thumbnail","hentry","service-cat-experiential","work-category-event-production"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Matrix - Build-A-Bond - Agence bicom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/matrix-build-a-bond\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matrix - Build-A-Bond - Agence bicom\" \/>\n<meta property=\"og:description\" content=\"Centered around the theme of \u201cbreaking up with breakage and bonding with besties,\u201d the experience featured Instagram-worthy moments like lavish florals, branded backdrops, themed desserts, and interactive stations. 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