{"id":138941,"date":"2025-07-21T19:48:07","date_gmt":"2025-07-21T23:48:07","guid":{"rendered":"https:\/\/bicom.ca\/work\/la-maison-generale\/"},"modified":"2026-01-30T17:26:22","modified_gmt":"2026-01-30T22:26:22","slug":"la-maison-generale","status":"publish","type":"work","link":"https:\/\/bicom.ca\/en\/work\/la-maison-generale\/","title":{"rendered":"La Maison G\u00e9n\u00e9rale"},"content":{"rendered":"\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Originating from Saint-Malo, France, La Maison G\u00e9n\u00e9rale has proudly opened its Canadian flagship right in the heart of Montreal. <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Representing timeless elegance and exceptional French craftsmanship, La Maison G\u00e9n\u00e9rale is a go-to destination for enthusiasts of the art of living. The boutique remains a family affair, led by cousins Dominique Tosiani and Gwena\u00eblle Thibaut.<\/span><\/p>\n<p style=\"text-align: left;\">For this mandate, bicom did the following actions:<\/p>\n<ul>\n<li style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Media relations: <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Ongoing press relations strategy throughout Quebec to maximize brand awareness from the moment it enters the market.<\/span><\/li>\n<li style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Exclusive and intimate launch events: <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Coordination and full execution of VIP store opening events, attended by the La Maison G\u00e9n\u00e9rale teams from Montreal and Saint-Malo.<\/span><\/li>\n<li style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Influencer Marketing Consulting: <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Strategic support for talent selection and activation.<\/span><\/li>\n<li style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Digital Marketing Consulting: <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Digital strategy for Quebec platforms. <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Analysis of social media impact.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@bicom_rp\/video\/7497342174497950982\" data-video-id=\"7497342174497950982\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@bicom_rp\" href=\"https:\/\/www.tiktok.com\/@bicom_rp?refer=embed\">@bicom_rp<\/a> <\/p>\n<p>Soir\u00e9e d\u2019ouverture VIP du concept store La Maison G\u00e9n\u00e9rale avenue Laurier Ouest. \u00c0 d\u00e9couvrir! @lemontstmichel <a title=\"montreal\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/montreal?refer=embed\">#montreal<\/a> <a title=\"france\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/france?refer=embed\">#france<\/a> <a title=\"stmalo\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/stmalo?refer=embed\">#stmalo<\/a> <a title=\"agencerp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/agencerp?refer=embed\">#agenceRP<\/a> <a title=\"event\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/event?refer=embed\">#event<\/a> <a title=\"interiordesign\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/interiordesign?refer=embed\">#interiordesign<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c Walking Around - Instrumental Version - Eldar Kedem\" href=\"https:\/\/www.tiktok.com\/music\/Walking-Around-Instrumental-Version-6982541212746008578?refer=embed\">\u266c Walking Around &#8211; Instrumental Version &#8211; Eldar Kedem<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n\n","protected":false},"featured_media":137314,"parent":0,"template":"","meta":{"_acf_changed":true},"service-cat":[379,385],"work-category":[401,230],"class_list":["post-138941","work","type-work","status-publish","has-post-thumbnail","hentry","service-cat-expansion-support-europe-united-states","service-cat-media-relations","work-category-expansion-support-europe-united-states","work-category-media-relations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Maison G\u00e9n\u00e9rale - Agence bicom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/la-maison-generale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Maison G\u00e9n\u00e9rale - Agence bicom\" \/>\n<meta property=\"og:description\" content=\"Originating from Saint-Malo, France, La Maison G\u00e9n\u00e9rale has proudly opened its Canadian flagship right in the heart of Montreal. 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