{"id":138936,"date":"2025-06-20T16:07:03","date_gmt":"2025-06-20T20:07:03","guid":{"rendered":"https:\/\/bicom.ca\/work\/larosee-pr-events\/"},"modified":"2026-01-30T17:24:55","modified_gmt":"2026-01-30T22:24:55","slug":"larosee-pr-events","status":"publish","type":"work","link":"https:\/\/bicom.ca\/en\/work\/larosee-pr-events\/","title":{"rendered":"La Ros\u00e9e"},"content":{"rendered":"\n<p style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">For this Canadian launch, bicom did the following actions:<\/span><\/p>\n<ul>\n<li style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">National Media Relations:<\/span>\n<ul>\n<li style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Ongoing press relations strategy across Canada to maximize brand awareness from the very start of the market entry.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Exclusive and Intimate Launch Events:<\/span>\n<ul>\n<li style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Organization of two intimate dinners (15 guests per city) in Toronto and Montreal.<\/span><\/li>\n<li style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Attendance of Coline Bertrand, co-founder of the brand.<\/span><\/li>\n<li style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Targeted invitations to top-tier media, content creators, and key opinion leaders (KOLs).<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Influencer Marketing Consultation:<\/span>\n<ul>\n<li style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Strategic support in talent selection and activation.<\/span><\/li>\n<li style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Ensuring alignment with the brand\u2019s ethical, ecological, and dermo-cosmetic values.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: center;\">\n\n","protected":false},"featured_media":137246,"parent":0,"template":"","meta":{"_acf_changed":true},"service-cat":[379,385],"work-category":[401,230],"class_list":["post-138936","work","type-work","status-publish","has-post-thumbnail","hentry","service-cat-expansion-support-europe-united-states","service-cat-media-relations","work-category-expansion-support-europe-united-states","work-category-media-relations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Ros\u00e9e - Agence bicom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/larosee-pr-events\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Ros\u00e9e - Agence bicom\" \/>\n<meta property=\"og:description\" content=\"For this Canadian launch, bicom did the following actions: National Media Relations: Ongoing press relations strategy across Canada to maximize brand awareness from the very start of the market entry. 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