{"id":138935,"date":"2025-06-18T21:05:24","date_gmt":"2025-06-19T01:05:24","guid":{"rendered":"https:\/\/bicom.ca\/work\/vichy-collagen-16-events\/"},"modified":"2026-01-25T19:18:09","modified_gmt":"2026-01-26T00:18:09","slug":"vichy-collagen-16-events","status":"publish","type":"work","link":"https:\/\/bicom.ca\/en\/work\/vichy-collagen-16-events\/","title":{"rendered":"Vichy Laboratoires &#8211; Collagen Specialist 16"},"content":{"rendered":"\n<p style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">For this launch, Vichy x bicom reimagined the traditional influencer dinner format by selecting unexpected cultural venues that reflected the serum\u2019s elevated positioning and encouraged organic content creation. From the architectural beauty of the Vancouver Art Gallery to the striking Skybridge at Studio Bell in Calgary, each venue was carefully chosen to spark connection and conversation.<\/span><\/p>\n<ul>\n<li style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Organized four back-to-back dinner events in four core Canadian cities<\/span><\/li>\n<li><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Secured high-impact venues aligned with the product\u2019s positioning and visual identity<\/span><\/li>\n<li><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Developed custom guest experiences, including branded menus, product displays, and interactive elements<\/span><\/li>\n<li><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Delivered bold red branding, expert-led skincare discussions, and dermatologist Q&amp;As<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@bicom_rp\/video\/7505053591737060614\" data-video-id=\"7505053591737060614\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@bicom_rp\" href=\"https:\/\/www.tiktok.com\/@bicom_rp?refer=embed\">@bicom_rp<\/a> <\/p>\n<p>Pour c\u00e9l\u00e9brer le lancement du nouveau s\u00e9rum Collagen Specialist 16 de @Vichy Laboratoires nous avons organis\u00e9 une s\u00e9rie de soupers \u00e0 travers le pays \u00e0 Montr\u00e9al, Toronto, Calgary et Vancouver, r\u00e9unissant plus de 80 influenceurs et pr\u00e8s de 90 dermatologues lors de 8 \u00e9v\u00e9nements inoubliables, ainsi que 3 \u00e9v\u00e9nements pour conseillers beaut\u00e9 au Qu\u00e9bec. <a title=\"event\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/event?refer=embed\">#event<\/a> <a title=\"vichy\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/vichy?refer=embed\">#vichy<\/a> <a title=\"skincare\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/skincare?refer=embed\">#skincare<\/a> <a title=\"toronto\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/toronto?refer=embed\">#toronto<\/a> <a title=\"vancouver\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/vancouver?refer=embed\">#vancouver<\/a> <a title=\"montreal\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/montreal?refer=embed\">#montreal<\/a> <a title=\"calgary\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/calgary?refer=embed\">#calgary<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c champagne - G Sounds\" href=\"https:\/\/www.tiktok.com\/music\/champagne-7235662417353738242?refer=embed\">\u266c champagne &#8211; G Sounds<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n\n","protected":false},"featured_media":137234,"parent":0,"template":"","meta":{"_acf_changed":true},"service-cat":[380],"work-category":[232],"class_list":["post-138935","work","type-work","status-publish","has-post-thumbnail","hentry","service-cat-experiential","work-category-event-production"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vichy Laboratoires - Collagen Specialist 16 - Agence bicom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/vichy-collagen-16-events\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vichy Laboratoires - Collagen Specialist 16 - Agence bicom\" \/>\n<meta property=\"og:description\" content=\"For this launch, Vichy x bicom reimagined the traditional influencer dinner format by selecting unexpected cultural venues that reflected the serum\u2019s elevated positioning and encouraged organic content creation. 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