{"id":138934,"date":"2025-06-17T18:48:48","date_gmt":"2025-06-17T22:48:48","guid":{"rendered":"https:\/\/bicom.ca\/work\/hettas-pr\/"},"modified":"2026-01-25T18:50:11","modified_gmt":"2026-01-25T23:50:11","slug":"hettas-pr","status":"publish","type":"work","link":"https:\/\/bicom.ca\/en\/work\/hettas-pr\/","title":{"rendered":"Hettas"},"content":{"rendered":"\n<p style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">For this mandate, bicom put together the following actions:<\/span><\/p>\n<ul>\n<li style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Deployed <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">two<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"> strategic media pitches and secured inclusion in bicom\u2019s newsletters to maximize reach.<\/span><\/li>\n<li style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Generated <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">163M<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"> impressions in just three months, driving strong brand awareness.<\/span><\/li>\n<li style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Achieved coverage in <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">all top-tier<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"> Canadian media outlets, including <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">La Presse, Postmedia, Toronto Star, Montecristo, Mitsou Magazine, 7 Jours <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">&amp; <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Hello Canada<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">.<\/span><\/li>\n<li style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Organized <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">five interviews with Hettas founder<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"> with leading publications such as <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Postmedia<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"> and <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Montecristo Magazine<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"> to further amplify the brand story.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\">\n\n","protected":false},"featured_media":137222,"parent":0,"template":"","meta":{"_acf_changed":true},"service-cat":[385],"work-category":[230],"class_list":["post-138934","work","type-work","status-publish","has-post-thumbnail","hentry","service-cat-media-relations","work-category-media-relations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hettas - Agence bicom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/hettas-pr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hettas - Agence bicom\" \/>\n<meta property=\"og:description\" content=\"For this mandate, bicom put together the following actions: Deployed two strategic media pitches and secured inclusion in bicom\u2019s newsletters to maximize reach. 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