{"id":138933,"date":"2025-06-17T18:09:20","date_gmt":"2025-06-17T22:09:20","guid":{"rendered":"https:\/\/bicom.ca\/work\/emilys-pillow-pr\/"},"modified":"2026-01-30T17:25:39","modified_gmt":"2026-01-30T22:25:39","slug":"emilys-pillow-pr","status":"publish","type":"work","link":"https:\/\/bicom.ca\/en\/work\/emilys-pillow-pr\/","title":{"rendered":"Emily&#8217;s Pillow"},"content":{"rendered":"\n<p style=\"text-align: center;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">In the span of 4 months, bicom put together the following actions:<\/span><\/p>\n<ul>\n<li style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Executed strategic media relations across national, and regional outlets.<\/span><\/li>\n<li style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Deployed <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">3<\/span> <span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">strategic media pitches<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"> and secured inclusion in bicom\u2019s newsletters to maximize reach.<\/span><\/li>\n<li style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Generated <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">65.7M<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"> impressions in just 4 months, driving strong brand awareness.<\/span><\/li>\n<li style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Achieved coverage in<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"> top-tier<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"> Canadian media outlets, including <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">La Presse, Postmedia, Clin D\u2019Oeil &amp; 7 Jours.<\/span><\/li>\n<li style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Organized <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">three interviews with Emily\u2019s Pillow founder<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"> with leading publications such as La<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"> Presse &amp; Coup De Pouce <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">to further amplify the brand story.<\/span><\/li>\n<li style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Coordinated an influencers mailer with a curated list of <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">57<\/span> <span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">influencers<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"> in the US &amp; English Canada to increase brand awareness.<\/span><\/li>\n<li style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Coordinated<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"> paid broadcast segment<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"> in the US to amplify reach.<\/span><\/li>\n<\/ul>\n\n<p style=\"text-align: center;\">\n\n","protected":false},"featured_media":137211,"parent":0,"template":"","meta":{"_acf_changed":true},"service-cat":[379,385],"work-category":[401,230],"class_list":["post-138933","work","type-work","status-publish","has-post-thumbnail","hentry","service-cat-expansion-support-europe-united-states","service-cat-media-relations","work-category-expansion-support-europe-united-states","work-category-media-relations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emily&#039;s Pillow - Agence bicom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/emilys-pillow-pr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emily&#039;s Pillow - Agence bicom\" \/>\n<meta property=\"og:description\" content=\"In the span of 4 months, bicom put together the following actions: Executed strategic media relations across national, and regional outlets. 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