{"id":138931,"date":"2025-06-05T16:35:44","date_gmt":"2025-06-05T20:35:44","guid":{"rendered":"https:\/\/bicom.ca\/work\/poutine-week-2025\/"},"modified":"2026-01-25T19:06:04","modified_gmt":"2026-01-26T00:06:04","slug":"poutine-week-2025","status":"publish","type":"work","link":"https:\/\/bicom.ca\/en\/work\/poutine-week-2025\/","title":{"rendered":"Poutine Week"},"content":{"rendered":"\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\" style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">bicom developed a three-step press relations strategy:<\/span><\/p>\n<ul>\n<li style=\"text-align: left;\"><strong><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Pre-Poutine Week<\/span><\/strong><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">: personalized media approaches to key journalists to get the word out about Poutine Week before February 1.<\/span><\/li>\n<li style=\"text-align: left;\"><strong><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">During Poutine Week<\/span><\/strong><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">: approaches to radio station researchers to coordinate poutine deliveries for hosts.<\/span><\/li>\n<li style=\"text-align: left;\"><strong><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Post-Poutine Week<\/span><\/strong><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">: personalized media approaches to share winners&#8217; lists with journalists.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\">\n\n","protected":false},"featured_media":137190,"parent":0,"template":"","meta":{"_acf_changed":false},"service-cat":[385],"work-category":[230],"class_list":["post-138931","work","type-work","status-publish","has-post-thumbnail","hentry","service-cat-media-relations","work-category-media-relations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Poutine Week - Agence bicom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/poutine-week-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Poutine Week - Agence bicom\" \/>\n<meta property=\"og:description\" content=\"bicom developed a three-step press relations strategy: Pre-Poutine Week: personalized media approaches to key journalists to get the word out about Poutine Week before February 1. 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