{"id":138928,"date":"2025-01-29T17:36:57","date_gmt":"2025-01-29T22:36:57","guid":{"rendered":"https:\/\/bicom.ca\/work\/lancome-media\/"},"modified":"2026-01-25T18:57:11","modified_gmt":"2026-01-25T23:57:11","slug":"lancome-media","status":"publish","type":"work","link":"https:\/\/bicom.ca\/en\/work\/lancome-media\/","title":{"rendered":"Lanc\u00f4me"},"content":{"rendered":"\n<p class=\"cvGsUA direction-ltr align-start para-style-body\" style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">bicom worked closely with Lanc\u00f4me to map out strategic partnerships with key opinion leaders across Canada to help form a loyal group of ambassadors known as the Lanc\u00f4me Squad, in parallel of multiple organic and ongoing activations.<\/span><\/p>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\" style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">To further support the brand and keep Lanc\u00f4me top of mind, bicom rebuilt and strengthened relationships with beauty and lifestyle media to optimize Lanc\u00f4me coverage within the Canadian media and social media landscapes.<\/span><\/p>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\" style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Lanc\u00f4me experienced an uptick in sales and brand awareness, specifically in QC, even selling out products such as the R\u00e9nergie H.C.F. Triple serum in a few days.<\/span><\/p>\n<p style=\"text-align: center;\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@claudiemercier\/video\/7062070297834294533\" data-video-id=\"7062070297834294533\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@claudiemercier\" href=\"https:\/\/www.tiktok.com\/@claudiemercier?refer=embed\">@claudiemercier<\/a> <\/p>\n<p><a title=\"publicit\u00e9\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/publicit%C3%A9?refer=embed\">#publicit\u00e9<\/a> J&#8217;utilise r\u00e9ellement le Lash Id\u00f4le de @Lanc\u00f4me depuis peu et je l&#8217;adoore! Il y a aussi une option Waterproof Utilisez-vous le m\u00eame? \ud83d\ude0d<a title=\"lashidole\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lashidole?refer=embed\">#LashIdole<\/a><\/p>\n<p> <a target=\"_blank\" title=\"\u266c son original - Claudie Mercier\" href=\"https:\/\/www.tiktok.com\/music\/son-original-7062070300321663749?refer=embed\">\u266c son original &#8211; Claudie Mercier<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n\n","protected":false},"featured_media":137171,"parent":0,"template":"","meta":{"_acf_changed":true},"service-cat":[383,385],"work-category":[231],"class_list":["post-138928","work","type-work","status-publish","has-post-thumbnail","hentry","service-cat-influencer-marketing","service-cat-media-relations","work-category-influencer-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lanc\u00f4me - Agence bicom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/lancome-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lanc\u00f4me - Agence bicom\" \/>\n<meta property=\"og:description\" content=\"bicom worked closely with Lanc\u00f4me to map out strategic partnerships with key opinion leaders across Canada to help form a loyal group of ambassadors known as the Lanc\u00f4me Squad, in parallel of multiple organic and ongoing activations. To further support the brand and keep Lanc\u00f4me top of mind, bicom rebuilt and strengthened relationships with beauty [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/lancome-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Agence bicom\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bicomrp\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-25T23:57:11+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/wp-content\/uploads\/2025\/11\/toolzin.com-c0uwbuxsaou-1-e1738172060795.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"1035\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/lancome-media\/\",\"url\":\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/lancome-media\/\",\"name\":\"Lanc\u00f4me - Agence bicom\",\"isPartOf\":{\"@id\":\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/lancome-media\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/lancome-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bicom.ca\/wp-content\/uploads\/2025\/11\/toolzin.com-c0uwbuxsaou-1-e1738172060795.jpg\",\"datePublished\":\"2025-01-29T22:36:57+00:00\",\"dateModified\":\"2026-01-25T23:57:11+00:00\",\"breadcrumb\":{\"@id\":\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/lancome-media\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/lancome-media\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/lancome-media\/#primaryimage\",\"url\":\"https:\/\/bicom.ca\/wp-content\/uploads\/2025\/11\/toolzin.com-c0uwbuxsaou-1-e1738172060795.jpg\",\"contentUrl\":\"https:\/\/bicom.ca\/wp-content\/uploads\/2025\/11\/toolzin.com-c0uwbuxsaou-1-e1738172060795.jpg\",\"width\":720,\"height\":1035},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/lancome-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/bicom.ca\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Works\",\"item\":\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/work\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Lanc\u00f4me\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/#website\",\"url\":\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/\",\"name\":\"Agence BICOM\",\"description\":\"\",\"publisher\":{\"@id\":\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/#organization\",\"name\":\"Agence BICOM\",\"url\":\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bicom.ca\/wp-content\/uploads\/2025\/12\/LogoBicom_20ans_Blanc-320.png\",\"contentUrl\":\"https:\/\/bicom.ca\/wp-content\/uploads\/2025\/12\/LogoBicom_20ans_Blanc-320.png\",\"width\":320,\"height\":76,\"caption\":\"Agence BICOM\"},\"image\":{\"@id\":\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/bicomrp\/\",\"https:\/\/www.instagram.com\/bicom_rp\/\",\"https:\/\/www.linkedin.com\/company\/bicom-rp\/\",\"https:\/\/www.tiktok.com\/@bicom_rp?_t=8kIROTILqK5&_r=1\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lanc\u00f4me - Agence bicom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/lancome-media\/","og_locale":"en_US","og_type":"article","og_title":"Lanc\u00f4me - Agence bicom","og_description":"bicom worked closely with Lanc\u00f4me to map out strategic partnerships with key opinion leaders across Canada to help form a loyal group of ambassadors known as the Lanc\u00f4me Squad, in parallel of multiple organic and ongoing activations. To further support the brand and keep Lanc\u00f4me top of mind, bicom rebuilt and strengthened relationships with beauty [&hellip;]","og_url":"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/lancome-media\/","og_site_name":"Agence bicom","article_publisher":"https:\/\/www.facebook.com\/bicomrp\/","article_modified_time":"2026-01-25T23:57:11+00:00","og_image":[{"width":720,"height":1035,"url":"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/wp-content\/uploads\/2025\/11\/toolzin.com-c0uwbuxsaou-1-e1738172060795.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/lancome-media\/","url":"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/lancome-media\/","name":"Lanc\u00f4me - Agence bicom","isPartOf":{"@id":"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/#website"},"primaryImageOfPage":{"@id":"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/lancome-media\/#primaryimage"},"image":{"@id":"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/lancome-media\/#primaryimage"},"thumbnailUrl":"https:\/\/bicom.ca\/wp-content\/uploads\/2025\/11\/toolzin.com-c0uwbuxsaou-1-e1738172060795.jpg","datePublished":"2025-01-29T22:36:57+00:00","dateModified":"2026-01-25T23:57:11+00:00","breadcrumb":{"@id":"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/lancome-media\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/lancome-media\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/lancome-media\/#primaryimage","url":"https:\/\/bicom.ca\/wp-content\/uploads\/2025\/11\/toolzin.com-c0uwbuxsaou-1-e1738172060795.jpg","contentUrl":"https:\/\/bicom.ca\/wp-content\/uploads\/2025\/11\/toolzin.com-c0uwbuxsaou-1-e1738172060795.jpg","width":720,"height":1035},{"@type":"BreadcrumbList","@id":"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/lancome-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/bicom.ca\/en\/"},{"@type":"ListItem","position":2,"name":"Works","item":"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/work\/"},{"@type":"ListItem","position":3,"name":"Lanc\u00f4me"}]},{"@type":"WebSite","@id":"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/#website","url":"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/","name":"Agence BICOM","description":"","publisher":{"@id":"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/#organization","name":"Agence BICOM","url":"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/#\/schema\/logo\/image\/","url":"https:\/\/bicom.ca\/wp-content\/uploads\/2025\/12\/LogoBicom_20ans_Blanc-320.png","contentUrl":"https:\/\/bicom.ca\/wp-content\/uploads\/2025\/12\/LogoBicom_20ans_Blanc-320.png","width":320,"height":76,"caption":"Agence BICOM"},"image":{"@id":"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bicomrp\/","https:\/\/www.instagram.com\/bicom_rp\/","https:\/\/www.linkedin.com\/company\/bicom-rp\/","https:\/\/www.tiktok.com\/@bicom_rp?_t=8kIROTILqK5&_r=1"]}]}},"_links":{"self":[{"href":"https:\/\/bicom.ca\/en\/wp-json\/wp\/v2\/work\/138928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bicom.ca\/en\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/bicom.ca\/en\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bicom.ca\/en\/wp-json\/wp\/v2\/media\/137171"}],"wp:attachment":[{"href":"https:\/\/bicom.ca\/en\/wp-json\/wp\/v2\/media?parent=138928"}],"wp:term":[{"taxonomy":"service-cat","embeddable":true,"href":"https:\/\/bicom.ca\/en\/wp-json\/wp\/v2\/service-cat?post=138928"},{"taxonomy":"work-category","embeddable":true,"href":"https:\/\/bicom.ca\/en\/wp-json\/wp\/v2\/work-category?post=138928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}