{"id":138921,"date":"2025-01-23T21:46:36","date_gmt":"2025-01-24T02:46:36","guid":{"rendered":"https:\/\/bicom.ca\/work\/beavertails-minis\/"},"modified":"2026-01-26T08:34:24","modified_gmt":"2026-01-26T13:34:24","slug":"beavertails-minis","status":"publish","type":"work","link":"https:\/\/bicom.ca\/en\/work\/beavertails-minis\/","title":{"rendered":"BeaverTails"},"content":{"rendered":"\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\" style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">bicom&#8217;s role was to raise awareness of the new Beaver Minis products in its Ontario and Quebec branches through press relations and influencer marketing. <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">As part of this mandate, bicom undertook the following actions: <\/span><\/p>\n<ul>\n<li class=\"cvGsUA direction-ltr align-justify para-style-body\" style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Creation of a list of influencers for PR mailings, p<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">ersonalized approaches to influencers for gifting<\/span><\/li>\n<li class=\"cvGsUA direction-ltr align-justify para-style-body\" style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Drafting of personalized media approaches to secure coverage in Quebec and Canadian lifestyle media<\/span><\/li>\n<li class=\"cvGsUA direction-ltr align-justify para-style-body\" style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Drafting and distribution of a press release to the media<\/span><\/li>\n<li class=\"cvGsUA direction-ltr align-justify para-style-body\" style=\"text-align: left;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Partnership with 5 English-speaking Canadian influencers and c<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">oordinated in-branch travel and content approval<\/span><\/li>\n<\/ul>\n\n","protected":false},"featured_media":137072,"parent":0,"template":"","meta":{"_acf_changed":true},"service-cat":[383,385],"work-category":[231],"class_list":["post-138921","work","type-work","status-publish","has-post-thumbnail","hentry","service-cat-influencer-marketing","service-cat-media-relations","work-category-influencer-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BeaverTails - Agence bicom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/beavertails-minis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BeaverTails - Agence bicom\" \/>\n<meta property=\"og:description\" content=\"bicom&#8217;s role was to raise awareness of the new Beaver Minis products in its Ontario and Quebec branches through press relations and influencer marketing. 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