{"id":138912,"date":"2024-12-30T18:25:38","date_gmt":"2024-12-30T23:25:38","guid":{"rendered":"https:\/\/bicom.ca\/work\/cafe-william\/"},"modified":"2026-01-25T18:30:58","modified_gmt":"2026-01-25T23:30:58","slug":"cafe-william","status":"publish","type":"work","link":"https:\/\/bicom.ca\/en\/work\/cafe-william\/","title":{"rendered":"Caf\u00e9 William"},"content":{"rendered":"\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">These announcements included t<\/span><span style=\"font-weight: 400;\">he transport of coffee by cargo sailboat from Colombia, <\/span><span style=\"font-weight: 400;\">the announcement of investments by Fondaction and Fonds de solidarit\u00e9 FTQ and t<\/span>he official inauguration of the energy-efficient plant equipped with the world&#8217;s first industrial electric roaster.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 36px;\"><strong>Media relations<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Writing and distribution of press releases linked to company news to secure media coverage, and <\/span><span style=\"font-weight: 400;\">coordination of media requests and production of a press kit.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 36px;\"><strong>Influencer Marketing<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Creation of an influencer list for PR mailingg, and p<\/span><span style=\"font-weight: 400;\">ersonalized approaches to influencers for Caf\u00e9 William product mailings.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 36px;\"><strong>Events<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Organization and conception of the inauguration event, r<\/span><span style=\"font-weight: 400;\">esearch and coordination with suppliers, w<\/span><span style=\"font-weight: 400;\">riting and distributing invitations to the media, partners and parliamentarians, and e<\/span><span style=\"font-weight: 400;\">vent attendance and logistics.<\/span><\/p>\n<p style=\"text-align: center;\">\n\n","protected":false},"featured_media":136888,"parent":0,"template":"","meta":{"_acf_changed":true},"service-cat":[385],"work-category":[234],"class_list":["post-138912","work","type-work","status-publish","has-post-thumbnail","hentry","service-cat-media-relations","work-category-corporate-communication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Caf\u00e9 William - Agence bicom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/cafe-william\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caf\u00e9 William - Agence bicom\" \/>\n<meta property=\"og:description\" content=\"These announcements included the transport of coffee by cargo sailboat from Colombia, the announcement of investments by Fondaction and Fonds de solidarit\u00e9 FTQ and the official inauguration of the energy-efficient plant equipped with the world&#8217;s first industrial electric roaster. 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