{"id":138907,"date":"2024-04-04T15:50:30","date_gmt":"2024-04-04T19:50:30","guid":{"rendered":"https:\/\/bicom.ca\/work\/disney\/"},"modified":"2026-01-25T19:17:15","modified_gmt":"2026-01-26T00:17:15","slug":"disney","status":"publish","type":"work","link":"https:\/\/bicom.ca\/en\/work\/disney\/","title":{"rendered":"The Walt Disney Studios Canada"},"content":{"rendered":"\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">In addition to achieving optimal coverage and exposure, bicom was also responsible for customizing written, promotional and digital communications for The Walt Disney Studios Canada and its entities (including Marvel, Stars, National Geographic, FX, Lucasfilm, 21st Century Fox, Searchlight) to resonate with Quebec audiences.<\/span><\/p>\n<p style=\"text-align: left;\">\n<h2 style=\"text-align: left;\"><span style=\"font-size: 36px;\"><b>Media Relations<\/b><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">As part of this manda<\/span><span style=\"font-weight: 400;\">te, bicom distributed promotional communications (press releases) to journalists from major media outlets in Quebec. In addition, bicom was responsible for coordinating interviews with members of the production team (artists, producers), coordinating press screenings for theatrical releases, and coordinating press trips when necessary.\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-size: 36px;\"><b>Event Coordination<\/b><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">bicom was also responsible for planning strategic partnerships with lifestyle media and content creators to organize online contests and ensure engaging participation in promotional viewings.<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-size: 36px;\"><b>Content Localization<\/b><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">As experts on the Quebec market, bicom has undertaken valuable research on the evolution of the film market to provide insightful recommendations on communication and promotional components, including digital content, press releases and trailers.<\/span><\/p>\n<p style=\"text-align: center;\">\n\n","protected":false},"featured_media":136406,"parent":0,"template":"","meta":{"_acf_changed":true},"service-cat":[385],"work-category":[230],"class_list":["post-138907","work","type-work","status-publish","has-post-thumbnail","hentry","service-cat-media-relations","work-category-media-relations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Walt Disney Studios Canada - Agence bicom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/disney\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Walt Disney Studios Canada - Agence bicom\" \/>\n<meta property=\"og:description\" content=\"In addition to achieving optimal coverage and exposure, bicom was also responsible for customizing written, promotional and digital communications for The Walt Disney Studios Canada and its entities (including Marvel, Stars, National Geographic, FX, Lucasfilm, 21st Century Fox, Searchlight) to resonate with Quebec audiences. 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