CeraVe\u2019s popularity sky-rocketed during the COVID-19 pandemic, but the context made it difficult to foster human connection with brand fans. For 2023, the brand wanted to satisfy consumers\u2019 cravings for connection and create an experience that was interactive, immersive, and informative.<\/p>\n
From March 1-5, 2023, CeraVe Canada hosted a 5-day pop-up, “CeraVe House”, in downtown Toronto at Stackt Market. A first for the brand in Canada, the experiential marketing activation was an in-person introduction to CeraVe for Toronto-based media, influencers, dermatologists, and consumers. By providing an interactive brand experience that combined product education, 1:1 skincare consultations with the CeraVe Canada team, a whimsical content factory, and free samples \u2013 the event added a new dimension to the brand and face-to-face relationship building. The results generated organic buzz through word-of-mouth, viral social media moments, and traditional media coverage.<\/p>\n
Influencer & Media Events:<\/strong><\/span><\/p>\n 117 guests with a combined social media audience of +16M<\/span><\/p>\n 495 pieces of social media content with +19M social impressions<\/span><\/p>\n 581K organic video views<\/span><\/p>\n 65K social media engagements<\/span><\/p>\n Consumer Event:<\/strong><\/span><\/p>\n 2,500+ consumer attendees<\/span><\/p>\n Over 250 pieces of social media content<\/span><\/p>\n With Toronto being the test market of the \u201cCeraVe House\u201d, its success achieved not only proof of concept but also valuable insights into the brand\u2019s future Canadian PR strategy and a global case study.<\/p>\n Check out the VIDEO RECAP HERE<\/a>!<\/span><\/strong><\/p>\n You had me at free CeraVe samples \u2728 #thingstodointoronto<\/a> #torontoevents<\/a> #kingwest<\/a> <\/p>\n \u266c original sound – Jo\u00eblle<\/a> <\/section>\n<\/blockquote>\n \n