{"id":138891,"date":"2022-12-21T17:05:06","date_gmt":"2022-12-21T22:05:06","guid":{"rendered":"https:\/\/bicom.ca\/work\/influencer-marketing-volkswagen-taos-tiguan\/"},"modified":"2026-01-25T19:19:51","modified_gmt":"2026-01-26T00:19:51","slug":"marketing-dinfluence-volkswagen-taos-tiguan","status":"publish","type":"work","link":"https:\/\/bicom.ca\/en\/work\/marketing-dinfluence-volkswagen-taos-tiguan\/","title":{"rendered":"Volkswagen Taos &#038; Tiguan"},"content":{"rendered":"\n<p style=\"text-align: left;\">The campaign was executed across Canada (ON, QC, BC and AB) to promote the new models and showcase each of the cars specific demographic, messaging and product features.<\/p>\n<p style=\"text-align: left;\">In order to showcase the features and benefits of the Taos and Tiguan, bicom developed an<a href=\"https:\/\/www.bicom.ca\/en\/services\/influencer-marketing\/\" target=\"_blank\" rel=\"noopener\"> influencer campaign<\/a> that would work with brand- and model-aligned paid partners from across the country. Since each car had their own messaging and target demo, <b>bicom researched and developed influencer recommendations that were aligned, along with working with the selected partners closely to ensure the messaging and overall experience was a fit for Volkswagen. <\/b><\/p>\n<p style=\"text-align: left;\">bicom secured three (3) partners for Taos from main target provinces:<\/p>\n<p style=\"text-align: left;\">Marco Calara (BC)<\/p>\n<p style=\"text-align: left;\">Megan &amp; Julie (ON)<\/p>\n<p style=\"text-align: left;\">Camille D. Speradino (QC)<\/p>\n<p style=\"text-align: left;\">bicom also secured three (3) partners for Tiguan from main target provinces:<\/p>\n<p style=\"text-align: left;\">Kim Williams (QC)<\/p>\n<p style=\"text-align: left;\">Siera Bearchell (AB)<\/p>\n<p style=\"text-align: left;\">Jose &amp; Jodi Lopez (ON)<\/p>\n<h2 style=\"text-align: center;\"><strong><span style=\"font-size: 36px;\">Results<\/span><\/strong><\/h2>\n<p style=\"text-align: center;\"><u>Taos<\/u><\/p>\n<p style=\"text-align: center;\">3 Partners<\/p>\n<p style=\"text-align: center;\">3 Instagram Posts, 3 Instagram Reels, 22 Instagram Stories<\/p>\n<p style=\"text-align: center;\">16,920 Likes<\/p>\n<p style=\"text-align: center;\">310 Comments<\/p>\n<p style=\"text-align: center;\">950,710 Impressions<\/p>\n<p style=\"text-align: center;\"><u>Tiguan<\/u><\/p>\n<p style=\"text-align: center;\">4 Partners<\/p>\n<p style=\"text-align: center;\">4 Instagram Posts, 8 Instagram R\u00e9els, 42 Instagram Stories, 2 TikToks<\/p>\n<p style=\"text-align: center;\">6,708 Likes<\/p>\n<p style=\"text-align: center;\">370 Comments<\/p>\n<p style=\"text-align: center;\">87,536 Impressions<\/p>\n\n","protected":false},"featured_media":136341,"parent":0,"template":"","meta":{"_acf_changed":true},"service-cat":[383],"work-category":[231],"class_list":["post-138891","work","type-work","status-publish","has-post-thumbnail","hentry","service-cat-influencer-marketing","work-category-influencer-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Volkswagen Taos &amp; Tiguan - Agence bicom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/influencer-marketing-volkswagen-taos-tiguan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volkswagen Taos &amp; Tiguan - Agence bicom\" \/>\n<meta property=\"og:description\" content=\"The campaign was executed across Canada (ON, QC, BC and AB) to promote the new models and showcase each of the cars specific demographic, messaging and product features. 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