{"id":138883,"date":"2022-11-16T20:52:56","date_gmt":"2022-11-17T01:52:56","guid":{"rendered":"https:\/\/bicom.ca\/work\/event-bridgerton-experience\/"},"modified":"2026-01-25T18:45:22","modified_gmt":"2026-01-25T23:45:22","slug":"event-bridgerton-experience","status":"publish","type":"work","link":"https:\/\/bicom.ca\/en\/work\/event-bridgerton-experience\/","title":{"rendered":"Fever &#8211; Bridgerton Experience"},"content":{"rendered":"\n<h2><\/h2>\n<p>bicom&#8217;s strategy was to coordinate media and influencer relations campaigns to generate enthusiasm for the events. It included writing and distributing a press release and personalized follow-ups, inviting a curated list of journalists, public figures and influencers to be present at the event, and personalized follow-ups following the evening to secure media and social platforms of the guests. Major influencers were invited to participate in the experience, which generated enthusiasm and buzz on social networks for the show.<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@ayem_beauty\/video\/7100179428755492102\" data-video-id=\"7100179428755492102\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@ayem_beauty\" href=\"https:\/\/www.tiktok.com\/@ayem_beauty?refer=embed\">@ayem_beauty<\/a> <\/p>\n<p>Alors ? Vous validez la robe finalement?\ud83e\udd72 <a title=\"bridgertonball\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bridgertonball?refer=embed\">#bridgertonball<\/a> <a title=\"BRIDGERTON\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/BRIDGERTON?refer=embed\">#bridgerton<\/a> <a title=\"pourtoi\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/pourtoi?refer=embed\">#pourtoi<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\">#fyp<\/a> @bridgertonexperience <a title=\"princesse\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/princesse?refer=embed\">#princesse<\/a><\/p>\n<p> <a target=\"_blank\" title=\"\u266c Wildest Dreams - Duomo\" href=\"https:\/\/www.tiktok.com\/music\/Wildest-Dreams-6808457731310094337?refer=embed\">\u266c Wildest Dreams &#8211; Duomo<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 36px;\"><strong>Results<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 24px;\"><b>Traditional <\/b><b>media: <\/b><\/span><span style=\"font-size: 24px;\"><b>56 <\/b><b>mentions for total impressions of <\/b><b>30 590 450<\/b><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24px;\">5 radio<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24px;\">5 TV<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24px;\">4 daily papers<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24px;\">42 digital mentions<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24px;\"><b>Social Media: <\/b><\/span><span style=\"font-size: 24px;\"><b>203 mentions for potential total impressions of <\/b><b>14,144,425\u00a0 <\/b><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24px;\">193 mentions on Instagram<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24px;\">24 posts<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24px;\">169 stories<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24px;\">7 mentions on TikTok<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24px;\">2 mentions on YouTube<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24px;\">1 Facebook post<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24px;\">All of the 30 influencers invited posted about their experience<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":136301,"parent":0,"template":"","meta":{"_acf_changed":true},"service-cat":[385],"work-category":[230],"class_list":["post-138883","work","type-work","status-publish","has-post-thumbnail","hentry","service-cat-media-relations","work-category-media-relations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fever - Bridgerton Experience - Agence bicom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/en\/work\/event-bridgerton-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fever - Bridgerton Experience - Agence bicom\" \/>\n<meta property=\"og:description\" content=\"bicom&#8217;s strategy was to coordinate media and influencer relations campaigns to generate enthusiasm for the events. 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