{"id":138859,"date":"2022-06-12T19:08:56","date_gmt":"2022-06-12T23:08:56","guid":{"rendered":"https:\/\/bicom.ca\/work\/digital-aide-canada\/"},"modified":"2026-01-25T18:17:06","modified_gmt":"2026-01-25T23:17:06","slug":"numerique-aide-canada","status":"publish","type":"work","link":"https:\/\/bicom.ca\/en\/work\/numerique-aide-canada\/","title":{"rendered":"AIDE Canada"},"content":{"rendered":"<p style=\"text-align: center;\">The Autism and\/or Intellectual Disability Knowledge Exchange Network (<a href=\"https:\/\/aidecanada.ca\/home\" target=\"_blank\" rel=\"noopener\">AIDE Canada<\/a>) is a tool providing community members with autism and intellectual disabilities information and resources.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">To achieve this goal, bicom did the following actions: Monitored the competition, analyzed the organization\u2019s active platforms, developed and implemented a content strategy, wrote and adapted texts to appeal to the target community and audience, and developed and managed media advertising (social media and Google ads).<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-112412 size-full\" src=\"https:\/\/www.bicom.ca\/wp-content\/uploads\/2022\/06\/aide-can-3.jpg\" alt=\"\" width=\"988\" height=\"658\" \/><\/p>\n<h2 style=\"text-align: center;\">Results<\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px;\">444,726 reach<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px;\">635,520 impressions<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px;\">5,740 clicks<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px;\">Google Ad results totaled:<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px;\">3,071,027 impressions<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px;\">40,110 clicks<\/span><\/p>\n","protected":false},"featured_media":136238,"parent":0,"template":"","meta":{"_acf_changed":true},"service-cat":[384],"work-category":[233],"class_list":["post-138859","work","type-work","status-publish","has-post-thumbnail","hentry","service-cat-digital-marketing","work-category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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